{"version":1,"type":"story","url":"https://digestai.news/story/ahrefs-reports-69-of-marketers-publishing-more-ai-content-than-a-year","json":"https://digestai.news/story/ahrefs-reports-69-of-marketers-publishing-more-ai-content-than-a-year.json","markdown":"https://digestai.news/story/ahrefs-reports-69-of-marketers-publishing-more-ai-content-than-a-year.md","slug":"ahrefs-reports-69-of-marketers-publishing-more-ai-content-than-a-year","headline":"Ahrefs reports 69% of marketers publishing more AI content than a year ago","summary":"Ahrefs surveyed 301 marketers for a second year, finding that 280 respondents (93%) now use AI to create or assist content, up from 87% last year. The share of marketers publishing a larger portion of AI‑generated material rose to 69%, and among AI users it reaches 74%. Respondents said AI speeds production: 85% report faster output, with 47.9% feeling much quicker.\n\nThe study also shows growing adoption of specific tools—83% of AI users rely on Claude, 76% on ChatGPT, and 58% on Gemini. Use of AI for data analysis, image creation and keyword clustering more than doubled since the prior survey. Trust remains cautious: two‑thirds trust AI‑generated content only with human review, and only 2.7% trust it without review. Savings of $1,001‑$2,000 per month were reported by those who said AI cut writer costs, while 78% do not disclose AI assistance to site visitors.","keyPoints":["93% of surveyed marketers now use AI for content, up from 87% a year earlier.","69% say they publish more AI content than last year; among AI users the figure is 74%.","85% report faster content creation with AI, and 83% of AI users favor Claude."],"whyItMatters":"The data shows AI tools becoming mainstream in content marketing, accelerating production and reshaping trust and disclosure practices for businesses.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["Ahrefs","OpenAI","Anthropic","Google"],"models":["Claude","ChatGPT","Gemini","Claude Cowork","Claude Code","Codex"],"people":["Ryan Law","Glen"]},"firstPublishedAt":"2026-09-30T15:56:21Z","updatedAt":"2026-09-30T15:56:21Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"Ahrefs Blog","title":"69% of Marketers Are Publishing More AI Content Than Last Year (New Research Report)","url":"https://ahrefs.com/blog/marketers-ai-content-creation","publishedAt":"2026-09-30T15:56:21Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":{"title":"The Rise of AI Agents in Modern Work","url":"https://digestai.news/thread/opinion-claude-code-can-handle-hands-but-not-the-human-eye-in-video-work","storyCount":6},"cite":{"text":"Digest AI, \"Ahrefs reports 69% of marketers publishing more AI content than a year ago\", 30 September 2026, https://digestai.news/story/ahrefs-reports-69-of-marketers-publishing-more-ai-content-than-a-year","publisher":"Digest AI","title":"Ahrefs reports 69% of marketers publishing more AI content than a year ago","datePublished":"2026-09-30T15:56:21Z","url":"https://digestai.news/story/ahrefs-reports-69-of-marketers-publishing-more-ai-content-than-a-year"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}