# Amazon Japan adds agent policy to seller terms

Digest AI · Policy & Regulation · published 2026-10-31T06:57:00Z

Canonical: https://digestai.news/story/amazon-japan-adds-agent-policy-to-seller-terms

## Summary

Amazon Japan updated its seller agreement on October 28, 2026, introducing a new "Agent Policy" that clarifies how AI and automation tools can interact with the platform. The update does not ban the use of AI for general tasks like drafting product descriptions or calculating profits, provided the AI does not directly access Amazon's systems. Instead, it prohibits using Amazon data to train large language models without written consent and restricts automated agents that access the site on behalf of users.

The new rules require any automated system accessing Amazon to identify itself, comply with the Agent Policy, and stop immediately if requested by Amazon. This follows a similar policy implemented in the US in March 2026, which Amazon introduced after suing the AI search service Perplexity in November 2025 for unauthorized access. The policy aims to protect Amazon's proprietary data and ensure seller accounts remain secure from unverified automated operations.

Sellers are advised to distinguish between using AI as a consultant (allowed) and using it to operate Seller Central or scrape data (restricted). Tools that use official APIs like SP-API may remain compliant, but sellers must verify that their specific tools adhere to the new identification and access rules. The update serves as a regulatory framework for coexisting with AI agents rather than a blanket prohibition on artificial intelligence.

## Key points

- Amazon Japan added an Agent Policy to seller terms on October 28, 2026.
- Using Amazon data to train AI models is prohibited without written consent.
- Automated agents must identify themselves and stop if Amazon requests it.

## Why it matters

This policy defines the legal boundaries for AI agents in e-commerce, protecting platform data while allowing compliant automation. It signals a broader industry shift toward regulated AI interaction with major marketplaces.

## Sources

1. [Has AI Been Banned on Amazon? What You Can and Cannot Do Following the October 28th Terms Update](https://note.com/aoizvi1404/n/n5287f0e7f3b7?hl=en) (note.com, 2026-10-31)

Part of the developing story: [Amazon Expands AI Agent Ecosystem](https://digestai.news/thread/amazon-business-adds-ai-assistant-features-for-order-tracking-and-spending) (4 stories)

## Cite

Digest AI, "Amazon Japan adds agent policy to seller terms", 31 October 2026, https://digestai.news/story/amazon-japan-adds-agent-policy-to-seller-terms

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