{"version":1,"type":"story","url":"https://digestai.news/story/amazon-microsoft-figma-and-others-offer-ai-discounts-to-retain-custome","json":"https://digestai.news/story/amazon-microsoft-figma-and-others-offer-ai-discounts-to-retain-custome.json","markdown":"https://digestai.news/story/amazon-microsoft-figma-and-others-offer-ai-discounts-to-retain-custome.md","slug":"amazon-microsoft-figma-and-others-offer-ai-discounts-to-retain-custome","headline":"Amazon, Microsoft, Figma and others offer AI discounts to retain customers","summary":"The Information reported that Amazon, Microsoft, Figma, Workday, Adobe and HubSpot are rolling out discounts on their AI products in an effort to keep enterprise customers from shifting to Anthropic or OpenAI. The article says the firms hope the price cuts will make their platforms more attractive and preserve revenue streams.\n\nAmazon is said to be providing 90‑day free trials of its Amazon Quick AI assistant, while Adobe is offering free access to its Firefly generative‑AI suite. Figma has lowered the cost of credits for its Figma Make tool, and HubSpot is giving free trials of its Breeze Assistant AI agent. Microsoft is discounting Copilot subscription fees, and Workday is allowing its top customers to use its AI platform at no charge for one year. The companies did not immediately respond to comment requests, and the report notes that the information comes from market‑professional conversations and may include rumor or speculation, with accuracy not guaranteed.","keyPoints":["Amazon offers 90‑day free trials of its Amazon Quick AI assistant, per The Information.","Microsoft discounts Copilot subscriptions while Adobe provides free access to Firefly, according to the report.","Workday lets top customers use its AI platform free for one year; Figma and HubSpot cut costs or offer free trials."],"whyItMatters":"Discounts aim to keep enterprise users on existing platforms, slowing migration to Anthropic and OpenAI and preserving revenue streams for major software vendors.","category":{"slug":"enterprise","name":"Enterprise & Industry","url":"https://digestai.news/category/enterprise"},"entities":{"companies":["Amazon","Microsoft","Figma","Workday","Adobe","HubSpot"],"models":[],"people":[]},"firstPublishedAt":"2026-09-22T07:19:00Z","updatedAt":"2026-09-22T07:19:00Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"finance.yahoo.com","title":"Market Chatter: Big Software Firms Offer AI Discounts in Bid to Counter Anthropic, OpenAI","url":"https://finance.yahoo.com/technology/ai/articles/market-chatter-big-software-firms-142042928.html","publishedAt":"2026-09-22T07:19:00Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Amazon, Microsoft, Figma and others offer AI discounts to retain customers\", 22 September 2026, https://digestai.news/story/amazon-microsoft-figma-and-others-offer-ai-discounts-to-retain-custome","publisher":"Digest AI","title":"Amazon, Microsoft, Figma and others offer AI discounts to retain customers","datePublished":"2026-09-22T07:19:00Z","url":"https://digestai.news/story/amazon-microsoft-figma-and-others-offer-ai-discounts-to-retain-custome"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}