# AMD CEO says company is data‑center first amid soaring GPU prices

Digest AI · Business & Funding · published 2026-11-07T04:05:32Z

Canonical: https://digestai.news/story/amd-ceo-says-company-is-datacenter-first-amid-soaring-gpu-prices

## Summary

AMD reported a record $13.4 billion in third‑quarter 2026 revenue, roughly 100% more than a year earlier, with 63% of the sales coming from data‑center products. In an interview with Yahoo Finance, CEO Lisa Su said the firm is "a data‑center first company" and that its data‑center business is expected to grow 50% over the next three months, with a goal to double that growth as it moves into 2027.

The strong data‑center demand contrasts with a consumer GPU market where prices remain high. Nvidia’s flagship RTX 5090 has largely vanished from retailers and the RTX 5080 is selling far above its MSRP. AMD’s own GPUs are also pricey: the RX 9070 XT trades for over $900, the non‑XT version around $750, and the entry‑level RX 9060 XT exceeds $700, all well above launch levels. The article notes that voter backlash to AI data‑centers could affect future momentum.

## Key points

- AMD Q3 2026 revenue hit $13.4 billion, about 100% higher YoY, with 63% from data centers.
- CEO Lisa Su said AMD’s data‑center business is expected to grow 50% in the next three months and aims to double that growth by 2027.
- AMD GPU prices remain high, e.g., RX 9070 XT over $900, RX 9070 non‑XT around $750, entry‑level RX 9060 XT above $700.

## Why it matters

AMD’s data‑center focus underscores growing AI hardware demand, while sustained high GPU prices could restrict access for developers, startups and small businesses that rely on affordable compute.

## Sources

1. [Good Luck Getting a Cheap GPU. AMD Is a 'Data Center First Company,' CEO Says](https://pcmag.com/news/good-luck-getting-a-cheap-gpu-amd-is-a-data-center-first-company-ceo-says) (pcmag.com, 2026-11-07)

## Cite

Digest AI, "AMD CEO says company is data‑center first amid soaring GPU prices", 7 November 2026, https://digestai.news/story/amd-ceo-says-company-is-datacenter-first-amid-soaring-gpu-prices

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