{"version":1,"type":"story","url":"https://digestai.news/story/ctm-webinar-shows-how-to-find-ai-search-citation-phrases","json":"https://digestai.news/story/ctm-webinar-shows-how-to-find-ai-search-citation-phrases.json","markdown":"https://digestai.news/story/ctm-webinar-shows-how-to-find-ai-search-citation-phrases.md","slug":"ctm-webinar-shows-how-to-find-ai-search-citation-phrases","headline":"CTM webinar shows how to find AI search citation phrases","summary":"CTM is hosting a live webinar on October 13, 2026, focused on using first-party customer data to improve visibility in AI search results. The session addresses the challenge of identifying which specific phrases lead to citations in AI Overviews and Large Language Models. By analyzing conversations with existing customers, businesses can uncover the exact language that earns these citations, distinguishing between generic traffic and qualified leads.\n\nLisa Salvatore, Sr. Manager of Integrated Marketing at CTM, will demonstrate how to extract actionable insights from this data. She will show how to transform customer phrasing into FAQ content and AEO (Answer Engine Optimization) strategies that increase clicks and leads. The goal is to publish answers that are likely to be cited by AI tools before buyers even ask the question.\n\nBrian Barranger, Sr. Account Executive III at CTM, will discuss how to identify qualified conversions within AI search traffic. He will explain how to use this data to refine targeting and lead scoring, providing evidence to leadership about the effectiveness of AI-grounded strategies. The webinar aims to help marketing and sales teams align on lead quality and prove the value of their AI search efforts.","keyPoints":["CTM hosts a webinar on October 13, 2026, about using customer data for AI search citations.","Lisa Salvatore explains how to turn customer phrases into FAQ content for better AI visibility.","Brian Barranger covers identifying qualified conversions and using data to sharpen lead scoring."],"whyItMatters":"This provides a practical method for marketers to optimize content for AI search engines by leveraging existing customer data, potentially increasing organic traffic and lead quality without new tools.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["CTM","Search Engine Journal"],"models":[],"people":["Lisa Salvatore","Brian Barranger"]},"firstPublishedAt":"2026-10-01T10:15:00Z","updatedAt":"2026-10-01T10:15:00Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"Search Engine Journal","title":"Where to Find the Exact Phrases That Get Your Content Cited in AI Search via @sejournal, @hethr_campbell","url":"https://searchenginejournal.com/where-to-find-the-exact-phrases-that-get-your-content-cited-in-ai-search/591562","publishedAt":"2026-10-01T10:15:00Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"CTM webinar shows how to find AI search citation phrases\", 1 October 2026, https://digestai.news/story/ctm-webinar-shows-how-to-find-ai-search-citation-phrases","publisher":"Digest AI","title":"CTM webinar shows how to find AI search citation phrases","datePublished":"2026-10-01T10:15:00Z","url":"https://digestai.news/story/ctm-webinar-shows-how-to-find-ai-search-citation-phrases"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}