# DEY. PR firm worked for ex-anthropic researcher Jacob Coxon

Digest AI · Business & Funding · published 2026-09-24T22:52:00Z

Canonical: https://digestai.news/story/dey-pr-firm-worked-for-ex-anthropic-researcher-jacob-coxon

## Summary

DEY. Ideas + Influence booked interviews for Jacob Coxon on Sept. 9 after his resignation and warning that AI could kill us all by the end of the decade. The PR firm, described by Pirate Wires as a “doomer” agency, also arranged media appearances for Nate Soares, president of the Machine Intelligence Research Institute, overlapping Coxon’s media blitz.

Coxon’s Sept. 8 post on X drew over 173 million views, prompting coverage on major outlets such as the Wall Street Journal, Axios, Time and Wired. Fox News anchor Bret Baier asked him whether he had worked with outside parties; Coxon replied “not at all.” Anthropic CEO Dario Amodei and Elon Musk commented on the story, noting that Coxon’s warnings align with some internal concerns.

The report raises questions about how much of Coxon’s rapid media surge was coordinated by DEY. and whether external actors are shaping the public safety narrative around AI.

## Key points

- DEY. booked interviews for Jacob Coxon on Sept. 9 after his resignation and AI safety warning.
- Coxon's Sept. 8 post on X reached over 173 million views, sparking media coverage across major outlets.
- DEY. also arranged appearances for Nate Soares, president of the Machine Intelligence Research Institute, overlapping Coxon's media blitz.

## Why it matters

The involvement of a PR firm known for AI doomsayer advocacy in Coxon's rapid media surge raises questions about the coordination of public safety messaging and the influence of external actors on AI discourse.

## Sources

1. [AI ‘doomer’ PR firm worked for Jacob Coxon as he sparked furor over safety while denying third-party help: report](https://nypost.com/2026/09/25/business/ai-doomer-pr-firm-worked-for-jacob-coxon-as-he-sparked-furor-over-safety-while-denying-third-party-help-report) (nypost.com, 2026-09-24)

Part of the developing story: [AI Risk Hype and Corporate Scrutiny Saga](https://digestai.news/thread/ai-leaders-doomsday-predictions-a-form-of-hype-cea8be) (4 stories)

## Cite

Digest AI, "DEY. PR firm worked for ex-anthropic researcher Jacob Coxon", 24 September 2026, https://digestai.news/story/dey-pr-firm-worked-for-ex-anthropic-researcher-jacob-coxon

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