{"version":1,"type":"story","url":"https://digestai.news/story/erase-com-analyzes-714-suppression-campaigns-to-show-how-ai-overviews","json":"https://digestai.news/story/erase-com-analyzes-714-suppression-campaigns-to-show-how-ai-overviews.json","markdown":"https://digestai.news/story/erase-com-analyzes-714-suppression-campaigns-to-show-how-ai-overviews.md","slug":"erase-com-analyzes-714-suppression-campaigns-to-show-how-ai-overviews","headline":"Erase.com analyzes 714 suppression campaigns to show how AI Overviews change search strategies","summary":"Erase.com reviewed 714 suppression campaigns from August 2024 to May 2026 to study how negative search results can be pushed down. The data shows that the starting position of the worst negative result—especially if it ranks in the top three—strongly predicts whether a campaign will clear Page 1. Volume of published assets did not matter as much as their placement in the top 10, with successful campaigns averaging six new assets there versus four for failures.\n\nThe company found that court records and mugshots typically cleared Page 1 within two weeks, while news articles and government pages were harder to suppress. AI Overviews complicate suppression efforts, as only 37.9% of cited URLs ranked in the top 10 of searches, according to Ahrefs’ data. Erase.com recommends removing negatives at the source when possible, pushing the hardest negatives past Page 2, and treating positive assets as potential AI source material to improve visibility in AI-generated answers.","keyPoints":["714 suppression campaigns analyzed between August 2024 and May 2026 show top-3 placement predicts success","AI Overviews cite URLs ranked beyond Page 10, requiring suppression past Page 2, not just off Page 1","Court records clear Page 1 faster than news or government pages, which take months to suppress"],"whyItMatters":"This data helps marketers and businesses adjust suppression strategies for AI Overviews, where Google’s fan-out feature pulls sources from lower-ranked pages. The findings highlight the need to target negative results beyond Page 1 and optimize positive assets for AI citations.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["Erase.com","Ahrefs","Google"],"models":[],"people":[]},"firstPublishedAt":"2026-09-30T11:00:00Z","updatedAt":"2026-09-30T11:00:00Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"MarTech","title":"What 714 suppression campaigns show about pushing down negative results by Erase.com","url":"https://martech.org/what-714-suppression-campaigns-show-about-pushing-down-negative-results","publishedAt":"2026-09-30T11:00:00Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Erase.com analyzes 714 suppression campaigns to show how AI Overviews change search strategies\", 30 September 2026, https://digestai.news/story/erase-com-analyzes-714-suppression-campaigns-to-show-how-ai-overviews","publisher":"Digest AI","title":"Erase.com analyzes 714 suppression campaigns to show how AI Overviews change search strategies","datePublished":"2026-09-30T11:00:00Z","url":"https://digestai.news/story/erase-com-analyzes-714-suppression-campaigns-to-show-how-ai-overviews"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}