{"version":1,"type":"story","url":"https://digestai.news/story/fractl-s-nicole-franco-presents-entity-led-digital-pr-workflow-at-maic","json":"https://digestai.news/story/fractl-s-nicole-franco-presents-entity-led-digital-pr-workflow-at-maic.json","markdown":"https://digestai.news/story/fractl-s-nicole-franco-presents-entity-led-digital-pr-workflow-at-maic.md","slug":"fractl-s-nicole-franco-presents-entity-led-digital-pr-workflow-at-maic","headline":"Fractl's Nicole Franco presents entity-led digital PR workflow at maicon 2026","summary":"Traditional public‑relations tactics still matter, but they no longer guarantee that a brand appears when a buyer asks ChatGPT, Gemini, or Google’s AI Overviews for a recommendation. Nicole Franco, head of Digital PR and AI Innovation at Fractl, will address that gap in her MAICON 2026 session, “Entity‑Led Digital PR Workflows: Using Commentary, AI Prompts, and Media Partnerships to Build SME Authority in Search.”\n\nFranco reframes PR around “entities” – subject‑matter experts, products, and the brand itself – and treats them as a single engine that feeds content across social, search, and AI channels. She argues that media placement should be chosen for its impact on LLM visibility, not just raw domain authority; for example, a food brand should aim for All Recipes rather than a high‑authority business outlet, while a career brand would reverse that priority.\n\nThe session will walk marketers through a repeatable workflow that turns expert quotes into structured data assets, helping journalists and AI models use raw, candid sound bites. Attendees will leave with a practical playbook covering the entity‑led framework, contextual media targeting, and scalable commentary processes.","keyPoints":["Nicole Franco, head of Digital PR and AI Innovation at Fractl, will present an entity‑led PR workflow at MAICON 2026.","The approach treats brand entities as a single engine and prioritizes media that influences AI model recommendations over pure domain authority.","Franco’s framework scales expert commentary as structured data to improve visibility in search and AI‑generated answers."],"whyItMatters":"Marketers must adapt PR to AI‑driven search; focusing on the right entities and media can boost brand presence in large language model answers, driving traffic and conversions.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["Fractl","Marketing AI Institute","All Recipes","Google","OpenAI"],"models":["ChatGPT","Gemini"],"people":["Nicole Franco"]},"firstPublishedAt":"2026-10-05T13:00:02Z","updatedAt":"2026-10-05T13:00:02Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"Marketing AI Institute","title":"Why Entity-Led Digital PR Is the New Path to AI Visibility","url":"https://marketingaiinstitute.com/blog/pr-in-an-ai-world-maicon-2026","publishedAt":"2026-10-05T13:00:02Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Fractl's Nicole Franco presents entity-led digital PR workflow at maicon 2026\", 5 October 2026, https://digestai.news/story/fractl-s-nicole-franco-presents-entity-led-digital-pr-workflow-at-maic","publisher":"Digest AI","title":"Fractl's Nicole Franco presents entity-led digital PR workflow at maicon 2026","datePublished":"2026-10-05T13:00:02Z","url":"https://digestai.news/story/fractl-s-nicole-franco-presents-entity-led-digital-pr-workflow-at-maic"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}