# Fractl's Nicole Franco presents entity-led digital PR workflow at maicon 2026

Digest AI · Marketing & Small Business · published 2026-10-05T13:00:02Z

Canonical: https://digestai.news/story/fractl-s-nicole-franco-presents-entity-led-digital-pr-workflow-at-maic

## Summary

Traditional public‑relations tactics still matter, but they no longer guarantee that a brand appears when a buyer asks ChatGPT, Gemini, or Google’s AI Overviews for a recommendation. Nicole Franco, head of Digital PR and AI Innovation at Fractl, will address that gap in her MAICON 2026 session, “Entity‑Led Digital PR Workflows: Using Commentary, AI Prompts, and Media Partnerships to Build SME Authority in Search.”

Franco reframes PR around “entities” – subject‑matter experts, products, and the brand itself – and treats them as a single engine that feeds content across social, search, and AI channels. She argues that media placement should be chosen for its impact on LLM visibility, not just raw domain authority; for example, a food brand should aim for All Recipes rather than a high‑authority business outlet, while a career brand would reverse that priority.

The session will walk marketers through a repeatable workflow that turns expert quotes into structured data assets, helping journalists and AI models use raw, candid sound bites. Attendees will leave with a practical playbook covering the entity‑led framework, contextual media targeting, and scalable commentary processes.

## Key points

- Nicole Franco, head of Digital PR and AI Innovation at Fractl, will present an entity‑led PR workflow at MAICON 2026.
- The approach treats brand entities as a single engine and prioritizes media that influences AI model recommendations over pure domain authority.
- Franco’s framework scales expert commentary as structured data to improve visibility in search and AI‑generated answers.

## Why it matters

Marketers must adapt PR to AI‑driven search; focusing on the right entities and media can boost brand presence in large language model answers, driving traffic and conversions.

## Sources

1. [Why Entity-Led Digital PR Is the New Path to AI Visibility](https://marketingaiinstitute.com/blog/pr-in-an-ai-world-maicon-2026) (Marketing AI Institute, 2026-10-05)

## Cite

Digest AI, "Fractl's Nicole Franco presents entity-led digital PR workflow at maicon 2026", 5 October 2026, https://digestai.news/story/fractl-s-nicole-franco-presents-entity-led-digital-pr-workflow-at-maic

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