{"version":1,"type":"story","url":"https://digestai.news/story/google-advises-local-businesses-to-fix-data-for-ai-search","json":"https://digestai.news/story/google-advises-local-businesses-to-fix-data-for-ai-search.json","markdown":"https://digestai.news/story/google-advises-local-businesses-to-fix-data-for-ai-search.md","slug":"google-advises-local-businesses-to-fix-data-for-ai-search","headline":"Google advises local businesses to fix data for AI search","summary":"Google representatives, alongside partners from Adecco and Uberall, outlined strategies for local businesses to optimize their presence for AI-driven search. During a September 24 webinar, the speakers emphasized that AI search engines process long, conversational queries that require specific details like availability, amenities, and precise service descriptions. A listing with only basic information may fail to answer these complex requests, making data accuracy critical across all locations.\n\nThe session highlighted five practical fixes for multi-location teams. First, businesses should establish a single source of truth for each location to ensure consistency in hours, categories, and services. Second, they should close the review gap by setting standards for responding to customer feedback, which provides context that official profiles lack. Third, content should be localized at scale, adding specific neighborhood or service details rather than using generic copy.\n\nSpeakers also advised automating routine data checks while keeping human judgment for strategy and exceptions. Measurement remains challenging, as there is no direct metric linking Google Business Profile posts to AI visibility. Instead, teams should track specific customer questions and AI answers for individual locations to assess performance over time.","keyPoints":["AI search requires specific data like availability and amenities to answer complex local queries.","Businesses should establish a single source of truth for each location to ensure data consistency.","There is no direct metric linking Google Business Profile posts to AI search visibility."],"whyItMatters":"Local businesses risk losing visibility in AI search results if their data is inconsistent or incomplete. Optimizing Google Business Profiles with specific, accurate details is now essential for competing in AI-driven discovery.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["Google","Adecco","Uberall","CallTrackingMetrics"],"models":[],"people":["Caroline Dissaux","Bonnie White","Krystal Taing","Lisa Salvatore","Brian Barranger"]},"firstPublishedAt":"2026-09-29T07:45:43Z","updatedAt":"2026-09-29T07:45:43Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"Search Engine Journal","title":"Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes via @sejournal, @hethr_campbell","url":"https://searchenginejournal.com/sej-webinar-recap-1ff80c9968b8/590978","publishedAt":"2026-09-29T07:45:43Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Google advises local businesses to fix data for AI search\", 29 September 2026, https://digestai.news/story/google-advises-local-businesses-to-fix-data-for-ai-search","publisher":"Digest AI","title":"Google advises local businesses to fix data for AI search","datePublished":"2026-09-29T07:45:43Z","url":"https://digestai.news/story/google-advises-local-businesses-to-fix-data-for-ai-search"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}