# Google joins IETF’s AI training control proposal for publishers

Digest AI · Policy & Regulation · published 2026-10-30T03:00:00Z

Canonical: https://digestai.news/story/google-joins-ietfs-ai-training-control-proposal-for-publishers

## Summary

Google announced it will adopt a proposed AI training control from the IETF’s AIPREF working group, letting website owners set preferences for multiple AI providers in one step via robots.txt. The move follows calls from publishers, regulators, and civil society for a unified way to manage AI training permissions across platforms like Bing, OpenAI, and Anthropic. Google plans to implement the control in 2027, aligning with the EU’s AI Act, which recognizes robots.txt as a valid method for publishers to express machine-readable preferences. Existing provider-specific controls, such as Google-Extended, will remain available alongside the new mechanism, allowing publishers to opt out of training entirely or tailor permissions per company. The proposal aims to create a durable, cross-industry standard as discussions on the broader AIPREF vocabulary continue.

## Key points

- Google will adopt IETF’s AI training control proposal in 2027 via robots.txt
- Publishers can set preferences for multiple AI providers in one step, replacing per-company settings
- Existing controls like Google-Extended will continue alongside the new mechanism

## Why it matters

This simplifies how publishers control AI training, reducing friction for creators while aligning with EU AI Act standards and industry-wide collaboration.

## Sources

1. [Google Adopts New AI Training Control](https://seroundtable.com/google-ai-training-control-42430.html) (seroundtable.com, 2026-10-30)

## Cite

Digest AI, "Google joins IETF’s AI training control proposal for publishers", 30 October 2026, https://digestai.news/story/google-joins-ietfs-ai-training-control-proposal-for-publishers

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