# Google Photos adds virtual closet to US, Brazil, India

Digest AI · Marketing & Small Business · published 2026-09-24T17:00:00Z

Canonical: https://digestai.news/story/google-photos-adds-virtual-closet-to-us-brazil-india

## Summary

Google’s AI-powered virtual closet feature, inspired by the *Clueless* movie, is now available globally in the US, Brazil, and India on both Android and iOS devices. First announced earlier this year, the feature uses AI to digitize outfits from users’ photos, letting them filter and mix items like tops, bottoms, or jewelry to create new looks. Google emphasizes the tool helps users organize their wardrobe without sharing personal data with third parties like retailers.

The launch coincides with other Google Photos updates, including a Gemini Spark prompt tool for selecting and editing photos, an upgraded markup tool with redacting and text options, and new AI-powered Remix templates. The Gemini Spark feature requires a Google AI Pro or Ultra subscription in the US. Android users also get new photo filters called *Moods*, mimicking styles like 35mm film or 2000s digicam.

## Key points

- Virtual closet uses AI to digitize outfits from users’ photos in US, Brazil, and India
- Feature includes filtering by category and mixing items to create new outfits
- Gemini Spark prompt tool and new photo filters released alongside virtual closet

## Why it matters

The virtual closet expands Google’s AI-driven photo tools, offering practical organization for users while blending pop-culture nostalgia with real-world utility.

## Sources

1. [Google Photos ‘Clueless’-inspired virtual closet is now available on Android and iOS](https://techcrunch.com/2026/09/24/google-photos-clueless-inspired-virtual-closet-is-now-available-on-android-and-ios) (TechCrunch AI, 2026-09-24)

## Cite

Digest AI, "Google Photos adds virtual closet to US, Brazil, India", 24 September 2026, https://digestai.news/story/google-photos-adds-virtual-closet-to-us-brazil-india

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