{"version":1,"type":"story","url":"https://digestai.news/story/graphite-finds-chatgpt-still-rarely-mentions-many-brands-even-when-usi","json":"https://digestai.news/story/graphite-finds-chatgpt-still-rarely-mentions-many-brands-even-when-usi.json","markdown":"https://digestai.news/story/graphite-finds-chatgpt-still-rarely-mentions-many-brands-even-when-usi.md","slug":"graphite-finds-chatgpt-still-rarely-mentions-many-brands-even-when-usi","headline":"Graphite finds ChatGPT still rarely mentions many brands even when using search","summary":"Graphite, a growth agency that sells AEO services, released an Oct. 16 analysis comparing logged‑out ChatGPT responses with and without search. The study examined 3,115 entity‑question pairs across 57 questions and found that brands appearing on at least 15 % of cited pages were mentioned in under a quarter of no‑search answers, with median visibility of 11 % when search was enabled. Graphite argues that both a model’s training knowledge and the presence of citations affect brand visibility, noting the same relationship in two replications – one using 100 API prompts and another using 200 tracked prompts.\n\nThe analysis also tracked fan‑out queries, counting about 957,000 queries from 22,953 non‑branded prompts collected between August and early October. Of those, 59.6 % contained a brand and 22.7 % used a site: operator, as labeled by Anthropic’s Claude Haiku 4.5 model. Citation rates for logged‑out ChatGPT rose from 56.6 % (week of Aug. 3) to 88.5 % (week of Sept. 28), while Gemini’s rates moved from 79.0 % to 81.2 %. Graphite cautions that these percentages could change over time.","keyPoints":["In Graphite’s Oct. 16 analysis, brands named in under a quarter of no‑search answers appeared on at least 15 % of cited pages, with median visibility 11 % when search was used","Citation rates for logged‑out ChatGPT rose from 56.6 % (week of Aug. 3) to 88.5 % (week of Sept. 28) in Graphite’s comparison prompts","59.6 % of 957,000 fan‑out queries contained a brand, and 22.7 % used a site: operator, per Graphite’s labeling with Anthropic’s Claude Haiku 4.5"],"whyItMatters":"Understanding how AI models cite and surface brand information helps marketers gauge AI‑driven visibility and informs how training data and search integration influence brand exposure.","category":{"slug":"research","name":"Research","url":"https://digestai.news/category/research"},"entities":{"companies":["Graphite","Anthropic","Google","Ahrefs"],"models":["ChatGPT","Gemini","Claude Haiku 4.5"],"people":["Suganthan Mohanadasan"]},"firstPublishedAt":"2026-10-26T12:24:23Z","updatedAt":"2026-10-26T12:24:23Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"Search Engine Journal","title":"Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions via @sejournal, @MattGSouthern","url":"https://searchenginejournal.com/chatgpt-brand-mentions-cited-pages-graphite/594379","publishedAt":"2026-10-26T12:24:23Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Graphite finds ChatGPT still rarely mentions many brands even when using search\", 26 October 2026, https://digestai.news/story/graphite-finds-chatgpt-still-rarely-mentions-many-brands-even-when-usi","publisher":"Digest AI","title":"Graphite finds ChatGPT still rarely mentions many brands even when using search","datePublished":"2026-10-26T12:24:23Z","url":"https://digestai.news/story/graphite-finds-chatgpt-still-rarely-mentions-many-brands-even-when-usi"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}