{"version":1,"type":"story","url":"https://digestai.news/story/gtm-teams-are-losing-track-of-their-ai-agents","json":"https://digestai.news/story/gtm-teams-are-losing-track-of-their-ai-agents.json","markdown":"https://digestai.news/story/gtm-teams-are-losing-track-of-their-ai-agents.md","slug":"gtm-teams-are-losing-track-of-their-ai-agents","headline":"GTM teams are losing track of their AI agents","summary":"Ninety‑three percent of go‑to‑market teams have deployed at least one AI agent, but almost a third cannot say how many agents are acting on their records. Thirty percent of respondents reported that actions were taken without an audit trail, highlighting a gap in oversight.\n\nGovernance remains unsettled: 42% of respondents say a cross‑functional committee owns the GTM AI strategy, 19% say no one owns it, and 18% designate RevOps. Sixty‑six percent of teams report having more work than they can handle, and only 8% have enough staff for both day‑to‑day operations and strategic projects.","keyPoints":["30% of teams found AI actions without an audit trail."],"whyItMatters":"The findings show widespread AI adoption in marketing and sales, but also expose serious governance and data quality gaps that can harm customer experience and regulatory compliance.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["LeanData","Gong","Outreach","HubSpot","Agentforce","Gemini Enterprise"],"models":[],"people":[]},"firstPublishedAt":"2026-09-25T12:17:00Z","updatedAt":"2026-09-25T12:17:00Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"MarTech","title":"GTM teams are losing track of their AI agents","url":"https://martech.org/gtm-teams-are-losing-track-of-their-ai-agents","publishedAt":"2026-09-25T12:17:00Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"GTM teams are losing track of their AI agents\", 25 September 2026, https://digestai.news/story/gtm-teams-are-losing-track-of-their-ai-agents","publisher":"Digest AI","title":"GTM teams are losing track of their AI agents","datePublished":"2026-09-25T12:17:00Z","url":"https://digestai.news/story/gtm-teams-are-losing-track-of-their-ai-agents"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}