# Honeyjar launches AI tools for PR and comms workflows

Digest AI · Marketing & Small Business · published 2026-10-12T15:45:00Z

Canonical: https://digestai.news/story/honeyjar-launches-ai-tools-for-pr-and-comms-workflows

## Summary

Honeyjar, founded by PR veterans Michelle Masek and Nadia Jamshidi, is launching AI-powered tools to streamline public relations and communications for companies of all sizes. The startup aims to automate tasks like drafting announcements, identifying journalists for pitches, and finding speaking opportunities, while also offering broader workflow capabilities such as media list building, news scanning, and coverage tracking. Masek and Jamshidi emphasize that Honeyjar is designed to augment—not replace—human judgment, with features like strategic guidance and timing advice informed by their decades of experience in the field.

Honeyjar’s waitlist saw 10,000 signups in its first 24 hours, with beta testers including Nextdoor, Coco Robotics, Bloomberg Beta, and agencies Mission North and Full Picture. The founders highlight that the tool targets not just PR professionals but also non-communications roles—marketers, investors, authors, and others—who handle comms tasks without formal titles. Concerns about AI-generated PR pitches overwhelming journalists were addressed by Masek, who noted that Honeyjar’s drafts require manual approval before sending or publishing.

## Key points

- Honeyjar automates PR tasks like drafting announcements, journalist targeting, and speaking opportunity identification
- Founders Michelle Masek and Nadia Jamshidi emphasize human oversight and judgment in AI outputs
- 10,000 waitlist signups in 24 hours, with beta testers including Nextdoor and Bloomberg Beta

## Why it matters

Honeyjar’s AI tools could democratize professional-grade PR and comms for small teams and non-specialists, reducing reliance on expensive agencies while addressing journalist fatigue by requiring human review of drafts.

## Sources

1. [Honeyjar offers AI tools to improve PR and comms at every company](https://techcrunch.com/2026/10/12/honeyjar-offers-ai-tools-to-improve-pr-and-comms-at-every-company) (TechCrunch AI, 2026-10-12)

## Cite

Digest AI, "Honeyjar launches AI tools for PR and comms workflows", 12 October 2026, https://digestai.news/story/honeyjar-launches-ai-tools-for-pr-and-comms-workflows

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