Instinct hits $10B valuation as text-based AI agents expand

The market is diversifying into niche categories, including family organizers like Fambot, Ollie, and Orbits, which coordinate household calendars and chores. Travel-focused assistants like Miso and general-purpose tools like Folk, Martin, and Poke are also competing for user attention. Poke gained significant traction after becoming the first AI agent approved for Apple Messages for Business, leading to its parent company being acquired by Cognition in a low nine-figure deal.

Most of these services are in beta or early launch stages, with pricing models ranging from free tiers to subscriptions costing between $8.33 and $100 per month. While many agents connect to existing services like Gmail and Google Calendar, some, like Wajo’s Fo, operate with their own digital identities, including email addresses and payment cards, to interact with businesses directly.