# Italian PM files to trademark her voice against AI threats

Digest AI · Society & Work · published 2026-10-06T11:24:10Z

Canonical: https://digestai.news/story/italian-pm-files-to-trademark-her-voice-against-ai-threats

## Summary

Italian Prime Minister Giorgia Meloni applied on Monday to trademark her voice through the European Union Intellectual Property Office (EUIPO). The filing includes a four-second audio clip where she repeats the phrase *“Io sono Giorgia”*—the title of her 2021 autobiography and a signature campaign slogan. The move follows deepfake porn videos of her in 2024, which prompted her to seek €100,000 in damages, and recent AI-generated images of her in lingerie circulating online.

Meloni joins a growing list of public figures taking legal action against unauthorized AI use. In January, US actor Matthew McConaughey trademarked his voice and image, while Taylor Swift filed three trademark applications in April. In August, over 80 performers urged UK Prime Minister Andy Burnham to introduce legislation granting individuals legal ownership of their voices. Voice cloning typically requires hours of audio for high-quality replicas, though quick versions can be made with just seconds.

## Key points

- She seeks to protect against AI deepfakes after €100,000 damages claim in 2024 for fake porn videos and recent AI-generated lingerie images,
- Over 80 UK performers, including Matt Lucas and Hugh Bonneville, previously called for UK legislation to grant voice ownership rights

## Why it matters

Trademarking her voice signals escalating legal battles over AI-generated impersonations, setting a precedent for public figures and ordinary citizens alike.

## Sources

1. [Italian PM files to trademark her voice against AI threats](https://bbc.co.uk/news/articles/ckly0g1ljq2yo?at_medium=RSS&at_campaign=rss) (BBC Technology, 2026-10-06)

## Cite

Digest AI, "Italian PM files to trademark her voice against AI threats", 6 October 2026, https://digestai.news/story/italian-pm-files-to-trademark-her-voice-against-ai-threats

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