# Jobber scales AI workflow adoption with internal enablement program

Digest AI · Enterprise & Industry · published 2026-09-23T04:00:00Z

Canonical: https://digestai.news/story/jobber-scales-ai-workflow-adoption-with-internal-enablement-program

## Summary

Ethan Schwandt, senior manager of Talent Acceleration at Jobber, built an AI and automation enablement system that starts with practical work rather than a new model. He launched a leadership hackathon for 55 directors, a hands‑on session with 161 employees, regular office hours, curated learning resources, and integrated AI into onboarding. The aim was to move staff from curiosity to building useful workflows within a week while keeping guardrails.

During the first 30 days of the push, Jobber’s active Zapier builder population grew 122%. By summer, employees were running hundreds of active workflows that connect 28 business‑system apps—including Google Calendar, Google Sheets, Slack, HubSpot, Gmail, Salesforce, Intercom, NetSuite, Asana, Ashby, Livestorm, Tableau, Typeform, and Zoom—and using Zapier MCP across 20 apps. Teams such as onboarding, led by Katy Kowalczuk, now generate presentation material with Claude and automate attendance tracking, freeing time for higher‑value work. Schwandt’s effort earned him the 2026 Zappy AI Transformation Leader of the Year award and shifted Jobber from a few specialists to a company‑wide capability.

## Key points

- Jobber’s active Zapier builder population grew 122% in the first 30 days of the AI adoption push.
- 55 directors participated in a leadership hackathon and 161 employees attended hands‑on enablement sessions.
- Workflows now connect 28 business apps and use Zapier MCP across 20 apps, with employees writing code inside Zaps.

## Why it matters

Shows how structured enablement can turn AI tools into company‑wide productivity gains, reducing reliance on specialists and scaling automation across functions.

## Sources

1. [How Ethan Schwandt helped Jobber turn AI adoption into a building culture](https://zapier.com/blog/jobber-ai-transformation-leader) (Zapier Blog, 2026-09-23)

Part of the developing story: [Zapier's Strategic Push Into Agentic AI Governance](https://digestai.news/thread/zapier-lists-eight-ai-sales-assistant-tools-for-2026) (6 stories)

## Cite

Digest AI, "Jobber scales AI workflow adoption with internal enablement program", 23 September 2026, https://digestai.news/story/jobber-scales-ai-workflow-adoption-with-internal-enablement-program

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