# Jon Miller launches Phave, an AI-powered marketing automation platform for B2B

Digest AI · Marketing & Small Business · published 2026-09-23T12:02:00Z

Canonical: https://digestai.news/story/jon-miller-launches-phave-an-ai-powered-marketing-automation-platform

## Summary

Jon Miller, co‑founder of Marketo, announced the launch of Phave, an AI‑powered marketing automation platform aimed at enterprise B2B teams. After two years in stealth, the platform is now used by ten companies, according to Miller. Phave builds on Miller’s experience at Engagio, which he sold to Demandbase in 2020, and seeks to replace the rigid, rules‑based logic of legacy MAPs with AI reasoning models.

Phave treats contacts, accounts and buying groups as first‑class objects, assigning intent scores and creating personalized buyer journeys. Its core innovation is the “playlist” – a dynamic sequence of tactics that the system orders for each buyer based on real‑time behavior. The platform also exposes 319 tools through the Model Context Protocol, allowing AI agents and external tools to trigger actions. Early adopters say campaign build times are two to three times faster, and the system automatically resolves overlapping campaigns by acting as a centralized traffic controller.

## Key points

- Phave launched after two years in stealth, now serving 10 enterprise B2B companies.
- Replaces static rules with AI reasoning models and dynamic “playlists” that order tactics per buyer.
- Exposes 319 tools via Model Context Protocol; early users report 2‑3× faster campaign builds.

## Why it matters

Phave shows a shift from rule‑based marketing automation to AI‑driven reasoning, promising faster, more personalized B2B campaigns.

## Sources

1. [Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age](https://martech.org/marketo-co-founder-jon-miller-rethinks-b2b-marketing-automation-for-the-ai-age) (MarTech, 2026-09-23)

## Cite

Digest AI, "Jon Miller launches Phave, an AI-powered marketing automation platform for B2B", 23 September 2026, https://digestai.news/story/jon-miller-launches-phave-an-ai-powered-marketing-automation-platform

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