# Kyndryl and WPP expand partnership to modernize WPP’s tech with AI agents

Digest AI · Enterprise & Industry · published 2026-10-06T08:20:06Z

Canonical: https://digestai.news/story/kyndryl-and-wpp-expand-partnership-to-modernize-wpps-tech-with-ai-agen

## Summary

Kyndryl and WPP announced on October 6, 2026, an expanded partnership to apply Kyndryl’s Agentic AI Framework to WPP’s enterprise technology. The collaboration aims to modernize WPP’s legacy systems, reduce operational complexity, and accelerate AI-driven operations across its business platforms. WPP’s Elevate28 strategy, launched in February 2026, targets £500 million in annualized cost savings by 2028, with £400 million in cash savings phased over two years, through IT simplification and productivity gains.

Kyndryl’s AI-powered framework, including Kyndryl Bridge, will integrate and automate WPP’s technology environment, reducing IT incidents by 56% and cutting ServiceNow tickets from 40,000 to 5,000 monthly. The partnership also extends to marketing, with WPP named Kyndryl’s preferred global marketing partner, enabling AI-powered systems like WPP Open. Kyndryl Bridge AIOps has already delivered multi-million-pound savings, reduced CO₂ emissions by an estimated 300 metric tons, and improved customer satisfaction to 90.5%.

## Key points

- Kyndryl’s Agentic AI Framework will modernize WPP’s tech, reducing IT incidents by 56% and cutting monthly tickets from 40,000 to 5,000
- WPP’s Elevate28 strategy targets £500 million in annualized cost savings by 2028, with £400 million in cash savings phased over two years
- Kyndryl Bridge AIOps delivered 90.5% customer satisfaction and 300 metric tons of CO₂ savings in its first month of deployment

## Why it matters

The partnership combines AI-driven automation with enterprise modernization, offering a blueprint for cost savings and efficiency in large-scale tech transformations. It also highlights how AI agents can streamline IT operations and marketing at scale, relevant for enterprise AI adoption.

## Sources

1. [WPP to Apply Kyndryl’s Agentic AI Framework in Expanded Partnership](https://unite.ai/wpp-to-apply-kyndryls-agentic-ai-framework-in-expanded-partnership) (Unite.AI, 2026-10-06)

## Cite

Digest AI, "Kyndryl and WPP expand partnership to modernize WPP’s tech with AI agents", 6 October 2026, https://digestai.news/story/kyndryl-and-wpp-expand-partnership-to-modernize-wpps-tech-with-ai-agen

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