{"version":1,"type":"story","url":"https://digestai.news/story/martech-conference-to-host-panel-on-making-ai-adoption-stick-for-marke","json":"https://digestai.news/story/martech-conference-to-host-panel-on-making-ai-adoption-stick-for-marke.json","markdown":"https://digestai.news/story/martech-conference-to-host-panel-on-making-ai-adoption-stick-for-marke.md","slug":"martech-conference-to-host-panel-on-making-ai-adoption-stick-for-marke","headline":"MarTech conference to host panel on making AI adoption stick for marketers","summary":"MarTech announced a live panel titled “Beyond deployment: How to lead the change and make AI adoption stick” for its conference on Nov. 4, 2026. The session will focus on helping marketing leaders turn AI apprehension into confident, high‑value execution by addressing cultural and operational friction, amplifying human expertise, and building psychological safety.\n\nThe panel is moderated by Greg Kihlstrom, principal at The Agile Brand, and includes Kim Brainard, founder of ABG; Harry Browne, VP of TV, audio, and display innovation at Tinuiti; and Melissa Reeve, founder of Hyperadaptive Solutions. Attendees will learn how to identify subtle barriers to AI integration, embed AI‑driven workflows while preserving strategic intuition, and foster continuous learning across teams. A live Q&A will follow, giving participants direct access to the cross‑functional leaders.\n\nMarTech, owned by Semrush, notes that the content is written by its staff or contractors. The event underscores the growing need for people‑first approaches to AI rollout in marketing departments.","keyPoints":["Panel on AI adoption will be held at MarTech Conference on Nov. 4, 2026.","Panelists include Kim Brainard (ABG), Harry Browne (Tinuiti), and Melissa Reeve (Hyperadaptive Solutions).","Session aims to help marketers build trust, address friction, and embed AI workflows."],"whyItMatters":"Effective AI adoption can boost marketing efficiency and creativity, but requires cultural change; the panel offers practical guidance for leaders.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["MarTech","Semrush","ABG","Tinuiti","Hyperadaptive Solutions"],"models":[],"people":["Greg Kihlstrom","Kim Brainard","Harry Browne","Melissa Reeve"]},"firstPublishedAt":"2026-11-02T12:41:00Z","updatedAt":"2026-11-02T12:41:00Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"MarTech","title":"Beyond deployment: How to lead the change and make AI adoption stick","url":"https://martech.org/beyond-deployment-how-to-lead-the-change-and-make-ai-adoption-stick","publishedAt":"2026-11-02T12:41:00Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":{"title":"AI Marketing Automation Adoption Saga","url":"https://digestai.news/thread/martech-hosts-free-nov-4-panel-on-ai-marketing-automation","storyCount":2},"cite":{"text":"Digest AI, \"MarTech conference to host panel on making AI adoption stick for marketers\", 2 November 2026, https://digestai.news/story/martech-conference-to-host-panel-on-making-ai-adoption-stick-for-marke","publisher":"Digest AI","title":"MarTech conference to host panel on making AI adoption stick for marketers","datePublished":"2026-11-02T12:41:00Z","url":"https://digestai.news/story/martech-conference-to-host-panel-on-making-ai-adoption-stick-for-marke"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}