# MarTech hosts free Nov 4 panel on AI marketing automation

Digest AI · Marketing & Small Business · published 2026-10-28T11:51:00Z

Canonical: https://digestai.news/story/martech-hosts-free-nov-4-panel-on-ai-marketing-automation

## Summary

MarTech, owned by Semrush, is hosting a free online panel discussion on November 4, 2026, titled "Marketing automation is dead. Long live marketing automation!" The session addresses the shift from rigid, rule-based workflows to AI-driven systems that adapt to real-time customer behavior. The event aims to help marketing operations teams reduce manual workload and focus on strategic growth by leveraging intelligent orchestration.

The panel will be moderated by Frans Riemersma, CEO of MartechTribe. Participants include Eric Dates from Luxury Presence, Milton Hwang from Mission MarTech LLC, Morgan Lehmann from Iterable, and Moni Oloyede from MO MarTech. They will discuss balancing predictable logic with AI decision-making, modernizing tech stacks without adding operational friction, and implementing governance for AI-powered automation.

The conference is virtual and free to attend. Attendees can participate in a live Q&A session following the discussion. The content is produced by Semrush employees or contractors, and the article notes that Google's "preferred sources" feature allows users to customize search results.

## Key points

- Free MarTech Conference panel on Nov 4, 2026, covers AI-driven marketing automation.
- Panelists from Luxury Presence, Iterable, and Mission MarTech discuss adaptive systems.
- Session focuses on replacing rigid rules with AI for real-time customer behavior analysis.

## Why it matters

Marketers can learn practical strategies to transition from manual workflows to AI-adaptive systems, reducing operational burden and improving customer experience responsiveness.

## Sources

1. [Marketing automation is dead. Long live marketing automation!](https://martech.org/marketing-automation-is-dead-long-live-marketing-automation) (MarTech, 2026-10-28)

## Cite

Digest AI, "MarTech hosts free Nov 4 panel on AI marketing automation", 28 October 2026, https://digestai.news/story/martech-hosts-free-nov-4-panel-on-ai-marketing-automation

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