{"version":1,"type":"story","url":"https://digestai.news/story/mckenna-grows-clinic-s-google-ai-visibility-sevenfold","json":"https://digestai.news/story/mckenna-grows-clinic-s-google-ai-visibility-sevenfold.json","markdown":"https://digestai.news/story/mckenna-grows-clinic-s-google-ai-visibility-sevenfold.md","slug":"mckenna-grows-clinic-s-google-ai-visibility-sevenfold","headline":"McKenna grows clinic's Google AI visibility sevenfold","summary":"# Patrick McKenna Grows Perth Clinic’s Google AI Visibility More Than Sevenfold in Three Months\n\nDublin-based AI search specialist and founder of Canvas Marketing Solutions, Patrick McKenna, has released results from his work with a Perth cosmetic clinic. Google Search Console data shows the clinic's AI search visibility grew more than sevenfold in three months.\n\nMcKenna also published an analysis of a ChatGPT search where the assistant recommended the clinic over 12 competitors, including The GEO Playbook, his free 23-tactic guide to earning visibility in AI answers. From June to September, the clinic's website appeared 324 times per day in Google’s generative AI features.\n\nBetween 21 June and 20 September 2026, the site earned 1,471 clicks from 55,286 Google search impressions. Average daily clicks tripled, from about 8 to 26, while average ranking position improved from 17.2 to 9.3.\n\nMost businesses still judge their website on clicks alone, but more and more, the first moment a customer meets a business happens inside an AI answer. For this clinic, that moment went from around 40 times per day to over 300 in a single quarter.\n\nInside a ChatGPT recommendation, McKenna analysed an export of a search where the assistant recommended the clinic over 12 competitors. The assistant first rewrote the user’s question into its own search query and returned 18 results from 13 Perth clinics. In its next round of research, it narrowed the field to two clinics and opened the full websites of only those two.\n\nThe assistant then compared practitioner credentials, with McKenna's clinic being the only one to name a real expert. The AI also found her previous clinic in Perth, which she had sold, and its 4.9-star rating from 90 Google reviews.\n\nMcKenna’s analysis revealed three factors that decided the recommendation: matching customer-spelled terms, having a named expert, and carrying a decades-long reputation to a new business.","keyPoints":["Perth cosmetic clinic's AI search visibility grew more than sevenfold in three months","The clinic earned 1,471 clicks from 55,286 Google search impressions over the period","ChatGPT recommended the Perth clinic over 12 competitors"],"whyItMatters":"This article highlights how AI visibility is becoming increasingly important for businesses and underscores the need for consistency in online presence and reputation management.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["Canvas Marketing Solutions","ChatGPT"],"models":[],"people":["Patrick McKenna"]},"firstPublishedAt":"2026-09-24T10:04:00Z","updatedAt":"2026-09-24T10:04:00Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"usatoday.com","title":"Leading AI SEO Specialist Based in Ireland Patrick McKenna Grows Perth Clinic’s Google AI Visibility More Than Sevenfold in Three Months, and Reveals How ChatGPT Chose It","url":"https://usatoday.com/press-release/story/44478/leading-ai-seo-specialist-based-in-ireland-patrick-mckenna-grows-perth-clinics-google-ai-visibility-more-than-sevenfold-in-three-months-and-reveals-how-chatgpt-chose-it","publishedAt":"2026-09-24T10:04:00Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"McKenna grows clinic's Google AI visibility sevenfold\", 24 September 2026, https://digestai.news/story/mckenna-grows-clinic-s-google-ai-visibility-sevenfold","publisher":"Digest AI","title":"McKenna grows clinic's Google AI visibility sevenfold","datePublished":"2026-09-24T10:04:00Z","url":"https://digestai.news/story/mckenna-grows-clinic-s-google-ai-visibility-sevenfold"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}