# Meta acquires Stilla.ai, could turn Business Agent into new revenue source

Digest AI · Business & Funding · published 2026-09-19T00:57:00Z

Canonical: https://digestai.news/story/meta-acquires-stilla-ai-could-turn-business-agent-into-new-revenue-sou

## Summary

Meta Platforms announced on September 9 that it bought AI startup Stilla.ai to strengthen its Business Agent, an AI tool that already helps businesses interact with customers on Facebook, Instagram, Messenger and WhatsApp. The company says Stilla.ai’s technology could enable more sophisticated conversations, letting customers ask about products, discuss pricing and possibly complete purchases without leaving Meta’s ecosystem. Analysts note that the acquisition is unlikely to move Meta’s revenue or earnings per share in the near term because Stilla.ai remains a small startup and scaling AI‑driven commerce may take years, requiring heavy investment in infrastructure and product development. 

Investor data from the Insider Monkey Database shows 254 hedge funds held positions in Meta during the second quarter, down from 262 in the first quarter. Newlands Management Operations LLC trimmed its stake by about 2% to $5.44 billion, while Fisher Asset Management raised its holding by 2% to $3.83 billion. Short interest was roughly 1.13% of outstanding shares, or about 28.81 million shares, as of August 31.

## Key points

- Meta bought Stilla.ai on September 9 to add commerce capabilities to its Business Agent.
- Analysts say the deal is unlikely to affect Meta's revenue or EPS in the near term.
- 254 hedge funds held Meta positions in Q2; Newlands down 2% to $5.44 B, Fisher up 2% to $3.83 B; short interest 1.13% (28.81 M shares).

## Why it matters

Integrating Stilla.ai could let Meta enable AI‑driven transactions across its messaging apps, creating a potential revenue stream beyond advertising.

## Sources

1. [Meta (META)’s Stilla.ai Deal Could Turn Business Agent Into a New Monetization Engine](https://insidermonkey.com/news/meta-metas-stilla-ai-deal-could-turn-business-agent-into-a-new-monetization-engine-1837535) (insidermonkey.com, 2026-09-19)

Part of the developing story: [Meta's AI Acquisition and Agent Rollout](https://digestai.news/thread/meta-buys-stilla-ai-what-the-swedish-ai-acquisition-means) (3 stories)

## Cite

Digest AI, "Meta acquires Stilla.ai, could turn Business Agent into new revenue source", 19 September 2026, https://digestai.news/story/meta-acquires-stilla-ai-could-turn-business-agent-into-new-revenue-sou

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