# Meta launches Muse AI agent in Japan with free tier

Digest AI · Marketing & Small Business · published 2026-10-23T03:05:00Z

Canonical: https://digestai.news/story/meta-launches-muse-ai-agent-in-japan-with-free-tier

## Summary

Meta began offering its personal AI agent, Muse, in Japan on October 23. The service is reachable through iOS and Android apps, a PC web portal at muse.ai, and a WhatsApp entry point. A free tier is available, with paid plans that raise the weekly token quota; referral codes add extra tokens for both referrer and referee.

Muse runs on the Muse Spark model inside a dedicated Muse Secure VM. A separate Sentinel component monitors outbound internet traffic, requiring user approval before any action reaches the web. Passwords and payment details are stored in a vault that the agent cannot read. Meta says conversation data inside the VM will not be used for advertising, and a “Muse Confidential VM” with user‑only encryption is slated for later this year.

The agent integrates with Meta‑related services such as Instagram, Facebook and Messenger, and also supports Gmail, Google Calendar, Stripe and Shopify. Additional connectors for Mercari, Money Forward ME and Ticket Pia are in development. Users can edit system files like IDENTITY.md to customize Muse’s personality, and the agent can perform tasks like sending emails, booking travel, filling forms and negotiating on the user’s behalf.

## Key points

- Muse is now in Japan via iOS, Android, web and WhatsApp, with a free tier and paid plans based on weekly token limits
- Runs inside a Muse Secure VM and uses a Sentinel monitor that blocks internet access until the user approves
- Built‑in connectors include Instagram, Facebook, Messenger, Gmail, Google Calendar, Stripe and Shopify; more integrations are coming

## Why it matters

Meta’s Muse brings a personal AI assistant with strong security controls and native social‑media integrations to Japanese users, giving marketers and small businesses a new way to automate outreach and content tasks.

## Sources

1. [Available for Free Meta's AI Agent 'Muse' Arrives in Japan! A Guide to Its Convenient Features Like Secure Design and Connector Integration](https://note.com/masa_wunder/n/n3ae771a68b1e?hl=en) (note.com, 2026-10-23)

Part of the developing story: [Meta Unveils Massive Muse Spark Open AI Model](https://digestai.news/thread/apple-benchmarks-muse-spark-open-on-mac-studio-with-mlx-and-rdma) (6 stories)

## Cite

Digest AI, "Meta launches Muse AI agent in Japan with free tier", 23 October 2026, https://digestai.news/story/meta-launches-muse-ai-agent-in-japan-with-free-tier

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