{"version":1,"type":"story","url":"https://digestai.news/story/meta-launches-ray-ban-meta-gen-3-in-india-with-ranveer-singh","json":"https://digestai.news/story/meta-launches-ray-ban-meta-gen-3-in-india-with-ranveer-singh.json","markdown":"https://digestai.news/story/meta-launches-ray-ban-meta-gen-3-in-india-with-ranveer-singh.md","slug":"meta-launches-ray-ban-meta-gen-3-in-india-with-ranveer-singh","headline":"Meta launches Ray-Ban Meta Gen 3 in India with Ranveer Singh","summary":"Meta has announced Ranveer Singh as the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, marking a significant expansion for the company's AI hardware division. The announcement coincides with the launch of the Ray-Ban Meta (Gen 3) smart glasses, which are now available in the Indian market. The new model features a slimmer design, up to nine hours of battery life, and a 12 MP camera capable of 3K Ultra HD video recording. It also includes a 6-mic array that reduces background noise by more than 90% and offers 27 color and lens combinations across Aviator, Zena, and Wayfarer styles. Pricing starts at INR 44,300, with sales available through meta.com, in.rayban.com, and local retailers.\n\nIn addition to the Gen 3 launch, Meta teased the upcoming Ray-Ban Meta Audio glasses, described as the lightest AI glasses at 43 grams. These audio-focused models will offer up to 12 hours of battery life on a single charge, with an additional 48 hours from the charging case. The company also confirmed that Muse, its AI agent, will soon be integrated into the glasses. This update will allow users to activate the assistant hands-free by name and enable it to act on visual inputs, such as identifying products or reading text in the user's field of view.","keyPoints":["Ray-Ban Meta Gen 3 launches in India starting at INR 44,300 with 9-hour battery life.","Ranveer Singh named the first brand ambassador for Ray-Ban Meta in India.","Muse AI agent will soon enable hands-free, vision-based actions on the glasses."],"whyItMatters":"This launch expands Meta's AI hardware footprint in a key emerging market and introduces Muse, an AI agent that can act on visual context, signaling a shift toward more autonomous, context-aware consumer AI devices.","category":{"slug":"hardware","name":"Hardware & Compute","url":"https://digestai.news/category/hardware"},"entities":{"companies":["Meta","Ray-Ban"],"models":["Ray-Ban Meta (Gen 3)","Ray-Ban Meta Audio","Muse"],"people":["Ranveer Singh"]},"firstPublishedAt":"2026-10-01T14:16:04Z","updatedAt":"2026-10-01T14:16:04Z","sourceCount":1,"hasPrimarySource":true,"sources":[{"outlet":"Meta Newsroom","title":"Announcing Ranveer Singh as Brand Ambassador for Ray-Ban and Ray-Ban Meta in India along with Exciting New Updates to our AI Glasses","url":"https://about.fb.com/news/2026/10/announcing-ranveer-singh-as-brand-ambassador-for-ray-ban-and-ray-ban-meta-in-india-along-with-exciting-new-updates-to-our-ai-glasses","publishedAt":"2026-10-01T14:16:04Z","type":"primary","primary":true,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Meta launches Ray-Ban Meta Gen 3 in India with Ranveer Singh\", 1 October 2026, https://digestai.news/story/meta-launches-ray-ban-meta-gen-3-in-india-with-ranveer-singh","publisher":"Digest AI","title":"Meta launches Ray-Ban Meta Gen 3 in India with Ranveer Singh","datePublished":"2026-10-01T14:16:04Z","url":"https://digestai.news/story/meta-launches-ray-ban-meta-gen-3-in-india-with-ranveer-singh"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}