# Meta says Muse AI agent will take fee from merchant transactions

Digest AI · Business & Funding · published 2026-09-24T05:30:00Z

Canonical: https://digestai.news/story/meta-says-muse-ai-agent-will-take-fee-from-merchant-transactions

## Summary

Meta CEO Mark Zuckerberg announced at the Meta Connect conference on September 23 that the company's new AI agent, Muse, will generate revenue by taking a small fee from transactions. According to The Street, this fee will be charged to merchants rather than consumers. Zuckerberg stated that Muse will remain free for a significant number of tokens, with the expectation that transaction fees will provide profit over time.

Meta chief AI officer Alexandr Wang revealed that major retailers including Walmart, Best Buy, Gap, Sephora, and American Eagle are integrating with Muse to create new shopping experiences. Wang also announced the addition of travel connectors like Expedia and grocery services like Instacart. 

Muse, which launched earlier this month, uses Stripe's Link for checkout, making it the first AI agent covered by Link's purchase protections, including coverage for damaged items and price drops. The agent uses a one-time-use card to hide real card details. While Muse offers a free option with usage limits, a paid plan is required for higher usage.

## Key points

- Meta CEO Mark Zuckerberg says Muse will take a small fee from merchant transactions.
- Retailers like Walmart, Best Buy, and Gap are integrating with Muse for shopping experiences.
- Muse uses Stripe's Link for checkout, offering purchase protections and hidden card details.

## Why it matters

This marks a shift in AI monetization from subscriptions to transaction-based revenue, potentially lowering entry barriers for users while creating a new income stream for Meta and its merchant partners.

## Sources

1. [Meta CEO Mark Zuckerberg Reveals Muse AI Agent Will Take a ‘Fee From Transactions’ It Makes](https://finance.yahoo.com/technology/ai/articles/meta-ceo-mark-zuckerberg-reveals-162437502.html) (finance.yahoo.com, 2026-09-24)
2. [Amazon Blocks Meta's Muse. It Could Be a Gift for Walmart and Shopify](https://fool.com/investing/2026/09/24/amazon-blocks-meta-s-muse-it-could-be-a-gift-for-walmart-and-shopify) (fool.com, 2026-09-23)

Part of the developing story: [Meta Muse AI Launch to Monetization](https://digestai.news/thread/siri-ai-a-new-personal-assistant-with-advanced-features) (5 stories)

## Cite

Digest AI, "Meta says Muse AI agent will take fee from merchant transactions", 24 September 2026, https://digestai.news/story/meta-says-muse-ai-agent-will-take-fee-from-merchant-transactions

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