# Microsoft adds Topics Portfolio to Bing Webmaster Tools for AI search query grouping

Digest AI · Marketing & Small Business · published 2026-10-14T00:19:30Z

Canonical: https://digestai.news/story/microsoft-adds-topics-portfolio-to-bing-webmaster-tools-for-ai-search

## Summary

Microsoft announced a beta feature called Topics Portfolio inside the AI Performance report in Bing Webmaster Tools. It groups the queries your site is cited for in AI answers into broader topics and lists queries in those topics where other sites appear and yours doesn’t. The feature is only available if Bing has enough data on your website, and topics with too little site presence or ecosystem activity may not be displayed. The tool provides metrics such as Topic Size, Sites Cited, and Queries, along with a list of Top Opportunity Queries showing where other sites are cited but yours is not. Data can be viewed over a one-, two-, or three-month window, and each opportunity query includes a thumbs up/down feedback option. Microsoft states the numbers are directional signals for planning, not precise ledgers, and that branded searches may appear as opportunities. The feature builds on the June release of AI Performance, which previously included Topics, Intents, Citation Share, and Compare. Bing’s AI Performance help page did not cover Topics Portfolio at the time of the announcement, so the limits section of the post serves as the main written guidance. Feedback from the controls will go to the team handling classification and opportunity selection to shape future fixes.

## Key points

- Topics Portfolio groups AI search queries into topics and shows where other sites are cited but yours is not
- Feature is in beta and only appears if Bing has enough data on the website
- Metrics include Topic Size, Sites Cited, and Queries, with opportunity queries given as ranges

## Why it matters

Helps content teams identify gaps in AI-generated answers where competitors are cited but their site is not, supporting SEO planning for AI search visibility.

## Sources

1. [Bing Webmaster Tools Sorts AI Search Queries Into Topics via @sejournal, @MattGSouthern](https://searchenginejournal.com/bing-webmaster-tools-topics-portfolio-ai-performance/592874) (Search Engine Journal, 2026-10-14)

## Cite

Digest AI, "Microsoft adds Topics Portfolio to Bing Webmaster Tools for AI search query grouping", 14 October 2026, https://digestai.news/story/microsoft-adds-topics-portfolio-to-bing-webmaster-tools-for-ai-search

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