{"version":1,"type":"story","url":"https://digestai.news/story/musk-and-zuckerberg-adopt-trumps-superintelligence-term-on-earnings-ca","json":"https://digestai.news/story/musk-and-zuckerberg-adopt-trumps-superintelligence-term-on-earnings-ca.json","markdown":"https://digestai.news/story/musk-and-zuckerberg-adopt-trumps-superintelligence-term-on-earnings-ca.md","slug":"musk-and-zuckerberg-adopt-trumps-superintelligence-term-on-earnings-ca","headline":"Musk and Zuckerberg adopt Trump’s ‘superintelligence’ term on earnings calls","summary":"Elon Musk and Mark Zuckerberg used the term *superintelligence* instead of *AI* during their recent earnings calls, aligning with President Trump’s September directive to replace *AI* with *superintelligence* in federal documents. Musk’s SpaceX renamed its AI division to *SpaceXSI* in October, and he described his humanoid robots as using *superintelligence* rather than *AI* on Tesla’s call. Zuckerberg emphasized Meta’s *Superintelligence Labs* and its goal of delivering *personal superintelligence* to users on Meta’s earnings call, though the company had already adopted the term internally last year.\n\nOther tech CEOs resisted the shift. Amazon’s Andy Jassy used *AI* over a dozen times in his remarks, Microsoft’s Satya Nadella framed AI as an *empowerment* tool, and Alphabet’s Sundar Pichai highlighted *AI investments* in his opening comments. IBM’s Arvind Krishna and Intel’s Lip-Bu Tan also mixed *superintelligence* and *AI* in their calls, while Nvidia’s Jensen Huang praised Trump’s *White House Accord on Super Intelligence* on social media. The rebranding follows Trump’s push ahead of midterm elections, though its adoption remains uneven across the industry.","keyPoints":["Musk and Zuckerberg used *superintelligence* instead of *AI* on earnings calls, following Trump’s September directive","Meta already had a *Superintelligence Labs* unit before the rebranding, while SpaceX renamed its AI division *SpaceXSI*","Other CEOs like Jassy, Nadella, and Pichai continued using *AI* in their earnings call remarks"],"whyItMatters":"The shift signals political alignment in tech, with Trump’s allies adopting his preferred terminology ahead of elections, while others maintain *AI* for practical and branding reasons. It could influence public and regulatory discourse on AI’s role and risks.","category":{"slug":"society","name":"Society & Work","url":"https://digestai.news/category/society"},"entities":{"companies":["SpaceX","Tesla","Meta","Amazon","Microsoft","Alphabet"],"models":[],"people":["Elon Musk","Mark Zuckerberg","Donald Trump","Andy Jassy","Satya Nadella","Sundar Pichai"]},"firstPublishedAt":"2026-10-30T11:30:01Z","updatedAt":"2026-10-30T11:30:01Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"CNBC Technology","title":"Musk and Zuckerberg echo Trump's push to rebrand AI as 'super intelligence' on earnings calls. Others did not","url":"https://cnbc.com/2026/10/30/trump-tech-allies-swap-ai-for-super-intelligence-in-earnings-calls.html","publishedAt":"2026-10-30T11:30:01Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Musk and Zuckerberg adopt Trump’s ‘superintelligence’ term on earnings calls\", 30 October 2026, https://digestai.news/story/musk-and-zuckerberg-adopt-trumps-superintelligence-term-on-earnings-ca","publisher":"Digest AI","title":"Musk and Zuckerberg adopt Trump’s ‘superintelligence’ term on earnings calls","datePublished":"2026-10-30T11:30:01Z","url":"https://digestai.news/story/musk-and-zuckerberg-adopt-trumps-superintelligence-term-on-earnings-ca"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}