# Musk and Zuckerberg adopt Trump’s ‘superintelligence’ term on earnings calls

Digest AI · Society & Work · published 2026-10-30T11:30:01Z

Canonical: https://digestai.news/story/musk-and-zuckerberg-adopt-trumps-superintelligence-term-on-earnings-ca

## Summary

Elon Musk and Mark Zuckerberg used the term *superintelligence* instead of *AI* during their recent earnings calls, aligning with President Trump’s September directive to replace *AI* with *superintelligence* in federal documents. Musk’s SpaceX renamed its AI division to *SpaceXSI* in October, and he described his humanoid robots as using *superintelligence* rather than *AI* on Tesla’s call. Zuckerberg emphasized Meta’s *Superintelligence Labs* and its goal of delivering *personal superintelligence* to users on Meta’s earnings call, though the company had already adopted the term internally last year.

Other tech CEOs resisted the shift. Amazon’s Andy Jassy used *AI* over a dozen times in his remarks, Microsoft’s Satya Nadella framed AI as an *empowerment* tool, and Alphabet’s Sundar Pichai highlighted *AI investments* in his opening comments. IBM’s Arvind Krishna and Intel’s Lip-Bu Tan also mixed *superintelligence* and *AI* in their calls, while Nvidia’s Jensen Huang praised Trump’s *White House Accord on Super Intelligence* on social media. The rebranding follows Trump’s push ahead of midterm elections, though its adoption remains uneven across the industry.

## Key points

- Musk and Zuckerberg used *superintelligence* instead of *AI* on earnings calls, following Trump’s September directive
- Meta already had a *Superintelligence Labs* unit before the rebranding, while SpaceX renamed its AI division *SpaceXSI*
- Other CEOs like Jassy, Nadella, and Pichai continued using *AI* in their earnings call remarks

## Why it matters

The shift signals political alignment in tech, with Trump’s allies adopting his preferred terminology ahead of elections, while others maintain *AI* for practical and branding reasons. It could influence public and regulatory discourse on AI’s role and risks.

## Sources

1. [Musk and Zuckerberg echo Trump's push to rebrand AI as 'super intelligence' on earnings calls. Others did not](https://cnbc.com/2026/10/30/trump-tech-allies-swap-ai-for-super-intelligence-in-earnings-calls.html) (CNBC Technology, 2026-10-30)

## Cite

Digest AI, "Musk and Zuckerberg adopt Trump’s ‘superintelligence’ term on earnings calls", 30 October 2026, https://digestai.news/story/musk-and-zuckerberg-adopt-trumps-superintelligence-term-on-earnings-ca

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