# National Association of Realtors wins Meta 2026 Agency Award for AI ad automation

Digest AI · Marketing & Small Business · published 2026-09-21T02:59:00Z

Canonical: https://digestai.news/story/national-association-of-realtors-wins-meta-2026-agency-award-for-ai-ad

## Summary

The National Association of Realtors (NAR) was announced as the winner of Meta’s 2026 Agency Award for Best Use of Automation. The award recognized an AI‑powered campaign that used Meta’s Advantage+ Audience targeting to attract first‑time homebuyers more efficiently and at lower cost. More than 400 submissions from North America and Latin America were evaluated for the award.

NAR partnered with advertising agency Havas and Meta to run a structured test that compared the Advantage+ Audience approach with NAR’s traditional targeting. Meta’s machine‑learning system evaluated engagement, audience and conversion signals to expand the audience beyond manually defined segments. According to NAR’s chief marketing and communications officer Bennett Richardson, the campaign reached prospective buyers more effectively while reducing costs, delivering greater value to members. The test showed a 9‑point lift in intent to use a Realtor and increased traffic to educational and lead‑generation content, suggesting AI‑optimized audiences can stretch marketing budgets for housing marketers.

## Key points

- NAR won Meta’s 2026 Agency Award for Best Use of Automation for its AI-powered first‑time homebuyer campaign.
- The campaign used Meta Advantage+ Audience targeting, outperforming NAR’s traditional targeting with lower cost and higher engagement.
- Test showed a 9‑point lift in intent to use a Realtor and increased traffic to lead‑generation content.

## Why it matters

Demonstrates that AI-driven audience automation can lower acquisition costs and boost engagement for real‑estate marketers, signaling broader adoption of Meta’s Advantage+ tools in a high‑interest market.

## Sources

1. [NAR wins Meta 2026 award for AI ad automation](https://housingwire.com/articles/nar-meta-advantage-award) (housingwire.com, 2026-09-21)

## Cite

Digest AI, "National Association of Realtors wins Meta 2026 Agency Award for AI ad automation", 21 September 2026, https://digestai.news/story/national-association-of-realtors-wins-meta-2026-agency-award-for-ai-ad

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