# OpenAI reportedly offers up to 90% discounts to lure Anthropic's top customers

Digest AI · Business & Funding · published 2026-10-25T07:30:11Z

Canonical: https://digestai.news/story/openai-reportedly-offers-up-to-90-discounts-to-lure-anthropic-s-top-cu

## Summary

OpenAI is reportedly using steep price cuts to win business from Anthropic.  Companies such as Rippling, Replit and DataCamp have shifted a larger share of their AI spend to OpenAI, according to The Information.  Rippling CEO Parker Conrad said OpenAI’s share of the firm’s coding workload rose from 16% to 52% while Anthropic’s fell from 57% to 18%.  Replit moved after OpenAI offered more than 30% off a contract valued at over $100 million a year, and DataCamp CEO Jonathan Cornelissen said the discount cut the company’s AI costs by 80‑90%.

A U.S. bank with more than $7 billion in assets also doubled its ChatGPT seats to 500 employees at no extra charge, paying under $7 per user instead of the usual $20‑plus.  OpenAI is achieving the cuts through its Sol and Luna model lines, which it says are more efficient, even as both firms feel price pressure from Chinese rivals Deepseek and Kimi that deliver comparable performance for a fraction of the cost.

Anthropic’s growth slowed from Q2 to Q3, according to an investor memo, highlighting the competitive impact of OpenAI’s discount strategy on market share and margins.

## Key points

- OpenAI gave Rippling a discount that raised its coding workload share from 16% to 52%.
- Replit switched after OpenAI offered more than 30% off a contract worth over $100 million per year.
- DataCamp CEO says OpenAI pricing cut the company's AI costs by 80‑90%.

## Why it matters

The steep discounts let OpenAI win high‑spending customers from Anthropic, reshaping market share while pressuring margins and highlighting cost competition from Chinese models, which could accelerate price wars and affect AI budgeting for enterprises.

## Sources

1. [OpenAI offers discounts up to 90 percent to poach Anthropic's biggest customers](https://the-decoder.com/openai-offers-discounts-up-to-90-percent-to-poach-anthropics-biggest-customers) (The Decoder, 2026-10-25)

## Cite

Digest AI, "OpenAI reportedly offers up to 90% discounts to lure Anthropic's top customers", 25 October 2026, https://digestai.news/story/openai-reportedly-offers-up-to-90-discounts-to-lure-anthropic-s-top-cu

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