# OpenAI to unveil $500 ChatGPT plan and always-on agent at DevDay

Digest AI · Business & Funding · published 2026-09-29T09:23:00Z · updated 2026-09-29T17:07:45Z

Canonical: https://digestai.news/story/openai-to-unveil-500-chatgpt-plan-and-always-on-agent-at-devday

## Summary

OpenAI plans to reveal an always-on AI agent and a new $500 monthly ChatGPT plan at its upcoming DevDay event in San Francisco. The company has not yet confirmed the agent, codenamed ‘o’, or listed the $500 tier on its pricing page. The announcements could reshape competition in the AI industry, potentially affecting prediction markets that track which company will lead by year-end, including Google’s position.

The move follows speculation about OpenAI’s strategic expansion. While no details are confirmed, analysts will watch how these new offerings influence industry rankings and market perceptions. Prediction platforms like Vera will track live reactions post-announcement.

## Key points

- OpenAI to announce an always-on agent (codenamed ‘o’) and a $500 ChatGPT plan at DevDay
- Agent and plan not yet confirmed or priced on OpenAI’s official site
- Announcements may shift prediction markets on 2026 AI leadership, including Google’s standing

## Why it matters

New features and pricing could accelerate OpenAI’s competitive edge, forcing rivals like Google to respond and altering consumer expectations for AI agents.

## Sources

1. [OpenAI to reveal always-on agent, $500 ChatGPT plan at DevDay event](https://cryptobriefing.com/openai-to-reveal-always-on-agent-500-chatgpt-plan-at-devday-event) (cryptobriefing.com, 2026-09-29)
2. [DevDay 2026 Recap](https://openai.com/index/devday-2026-recap) (openai.com, 2026-09-29, primary source)
3. [OpenAI’s ChatGPT, Codex hit 35M weekly users; unveils $500 Pro plan](https://cryptobriefing.com/openais-chatgpt-codex-hit-35m-weekly-users-unveils-500-pro-plan) (cryptobriefing.com, 2026-09-29)

## Cite

Digest AI, "OpenAI to unveil $500 ChatGPT plan and always-on agent at DevDay", 29 September 2026, https://digestai.news/story/openai-to-unveil-500-chatgpt-plan-and-always-on-agent-at-devday

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