{"version":1,"type":"story","url":"https://digestai.news/story/opinion-ai-adaptation-not-adoption-is-the-real-work-ahead","json":"https://digestai.news/story/opinion-ai-adaptation-not-adoption-is-the-real-work-ahead.json","markdown":"https://digestai.news/story/opinion-ai-adaptation-not-adoption-is-the-real-work-ahead.md","slug":"opinion-ai-adaptation-not-adoption-is-the-real-work-ahead","headline":"Opinion: AI adaptation, not adoption, is the real work ahead","summary":"Pam Boiros, a fractional CMO at Bridge Marketing Advisors and former marketing leader at Skillsoft and meQuilibrium, argues that most marketing teams have stopped at AI adoption and need to move toward AI adaptation. She defines adaptation as redesigning workflows so that humans and AI each play to their strengths, with managers coaching AI‑assisted work, setting guardrails, and measuring outcomes beyond tool usage.\n\nBoiros outlines five building blocks for successful adaptation—skills, workflows, guardrails, measurement, and culture—and stresses that culture is often underestimated. She recommends giving marketers protected time to experiment, fostering collaborative learning, and celebrating both successes and failures. At MAICON 2026, her session will provide a practical playbook drawn from three years of training marketers, offering concrete steps to turn scattered AI experiments into repeatable, resilient processes.","keyPoints":["Boiros says true AI adaptation means workflows redesign around human‑AI strengths, not just tool rollout.","She identifies five building blocks for adaptation: skills, workflows, guardrails, measurement, and culture.","Boiros’ MAICON session will give a playbook with examples from three years of marketer training."],"whyItMatters":"Marketers who only adopt AI tools risk wasted investment; adapting workflows, culture, and measurement ensures AI becomes a sustainable team capability, improving productivity and creativity.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["Bridge Marketing Advisors","Skillsoft","meQuilibrium","Women Applying AI","MAICON"],"models":[],"people":["Pam Boiros"]},"firstPublishedAt":"2026-09-21T13:30:01Z","updatedAt":"2026-09-21T13:30:01Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"Marketing AI Institute","title":"Why AI Adaptation, Not Adoption, Is the Real Work Ahead","url":"https://marketingaiinstitute.com/blog/adapting-to-ai-maicon-2026","publishedAt":"2026-09-21T13:30:01Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Opinion: AI adaptation, not adoption, is the real work ahead\", 21 September 2026, https://digestai.news/story/opinion-ai-adaptation-not-adoption-is-the-real-work-ahead","publisher":"Digest AI","title":"Opinion: AI adaptation, not adoption, is the real work ahead","datePublished":"2026-09-21T13:30:01Z","url":"https://digestai.news/story/opinion-ai-adaptation-not-adoption-is-the-real-work-ahead"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}