{"version":1,"type":"story","url":"https://digestai.news/story/opinion-generative-ai-hype-stalls-in-large-firms-without-talent-and-pr","json":"https://digestai.news/story/opinion-generative-ai-hype-stalls-in-large-firms-without-talent-and-pr.json","markdown":"https://digestai.news/story/opinion-generative-ai-hype-stalls-in-large-firms-without-talent-and-pr.md","slug":"opinion-generative-ai-hype-stalls-in-large-firms-without-talent-and-pr","headline":"Opinion: Generative AI hype stalls in large firms without talent and process development","summary":"Kenshi Ono, representative director of KIZASHI Partners, writes that the conversation in the engineering community about models such as Claude, GPT‑6 Astra and autonomous agents is far removed from what HR and management see on the ground in large enterprises. He notes that while companies distribute tools like Microsoft Copilot, many employees do not adopt them daily, and training often fails to change behavior.\n\nAccording to a PwC Consulting survey, 68% of large companies have adopted generative AI but only 29% feel it contributes to revenue. Other surveys show 43.7% of firms that introduced AI report it is not being used or taking root, and 28.0% do not know what to use it for. Adoption data show Microsoft Copilot leads company‑wide at 45.3% but ranks third in on‑site usage (30.1%); ChatGPT and Google Gemini are used more spontaneously. Eighty‑three percent of standard‑tool users say features are not practical, and 70.3% turn to non‑standard tools, creating security risks.\n\nOno argues that, per BCG’s “10‑20‑70 Rule,” only 10% of AI value comes from the algorithm, 20% from infrastructure, and 70% from people and processes. He recommends shifting training from tool operation to practical business application and measuring behavioral change rather than satisfaction, emphasizing that organizational development, not just technology, will determine AI’s impact.","keyPoints":["PwC Consulting survey: 68% of large firms have adopted generative AI, but only 29% say it contributes to revenue.","83% of standard‑tool users find features insufficient; 70.3% resort to non‑standard tools, raising security concerns.","KIZASHI Partners stresses that 70% of AI success depends on people, processes and culture, not just the algorithm."],"whyItMatters":"Shows that without focused talent development and organizational change, even top models like Claude or GPT‑6 Astra will fail to deliver value, guiding enterprises where to invest.","category":{"slug":"enterprise","name":"Enterprise & Industry","url":"https://digestai.news/category/enterprise"},"entities":{"companies":["Microsoft","OpenAI","Google","KIZASHI Partners Inc.","PwC Consulting","Boston Consulting Group"],"models":["Claude","GPT-6 Astra","Gemini"],"people":["Kenshi Ono"]},"firstPublishedAt":"2026-09-20T16:36:00Z","updatedAt":"2026-09-20T16:36:00Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"note.com","title":"\"Claude is overwhelming\" and \"Astra is the strongest\" won't move large enterprises: Talent development and organizational development required in the generative AI era","url":"https://note.com/hr_vector_ono/n/nca4b85848cfd?hl=en","publishedAt":"2026-09-20T16:36:00Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Opinion: Generative AI hype stalls in large firms without talent and process development\", 20 September 2026, https://digestai.news/story/opinion-generative-ai-hype-stalls-in-large-firms-without-talent-and-pr","publisher":"Digest AI","title":"Opinion: Generative AI hype stalls in large firms without talent and process development","datePublished":"2026-09-20T16:36:00Z","url":"https://digestai.news/story/opinion-generative-ai-hype-stalls-in-large-firms-without-talent-and-pr"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}