{"version":1,"type":"story","url":"https://digestai.news/story/opinion-marketers-should-produce-fewer-aigenerated-assets-to-avoid-bot","json":"https://digestai.news/story/opinion-marketers-should-produce-fewer-aigenerated-assets-to-avoid-bot.json","markdown":"https://digestai.news/story/opinion-marketers-should-produce-fewer-aigenerated-assets-to-avoid-bot.md","slug":"opinion-marketers-should-produce-fewer-aigenerated-assets-to-avoid-bot","headline":"Opinion: marketers should produce fewer AI‑generated assets to avoid bottlenecks","summary":"The author argues that while generative AI can churn out dozens of marketing assets quickly, most organizations cannot absorb that volume because approval processes are already overloaded. Adobe’s 2025 research, based on a survey of more than 1,600 marketers, found that 89% of content passes through at least three approval stages and 58% of marketers spend over 40% of their time managing reviews and approvals.\n\nBecause AI merely amplifies existing workflow constraints, the piece recommends focusing on process redesign rather than sheer output. It suggests selecting a limited set of ideas for senior approval, clarifying decision ownership, and piloting improvements on a single recurring task such as a lifecycle email. The author cites McKinsey’s March 2025 State of AI study, which observed that workflow redesign had the strongest correlation with self‑reported generative‑AI earnings impact, though it does not prove causation. The overall message is that AI should orchestrate and streamline decisions, not create more bottlenecks.","keyPoints":["Adobe 2025 research: 89% of marketers say content goes through at least three approval stages.","58% of marketers report spending more than 40% of their time managing reviews and approvals.","McKinsey March 2025 State of AI study found workflow redesign most linked to AI earnings impact."],"whyItMatters":"It shows that AI’s value in marketing depends on efficient workflows; without process changes, extra output can waste time and erode ROI.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["Adobe","McKinsey"],"models":[],"people":[]},"firstPublishedAt":"2026-09-21T12:05:00Z","updatedAt":"2026-09-21T12:05:00Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"MarTech","title":"Do you really need so much marketing?","url":"https://martech.org/do-you-really-need-so-much-marketing","publishedAt":"2026-09-21T12:05:00Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Opinion: marketers should produce fewer AI‑generated assets to avoid bottlenecks\", 21 September 2026, https://digestai.news/story/opinion-marketers-should-produce-fewer-aigenerated-assets-to-avoid-bot","publisher":"Digest AI","title":"Opinion: marketers should produce fewer AI‑generated assets to avoid bottlenecks","datePublished":"2026-09-21T12:05:00Z","url":"https://digestai.news/story/opinion-marketers-should-produce-fewer-aigenerated-assets-to-avoid-bot"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}