# Opiversal CEO says AI search reshapes ecommerce

Digest AI · Marketing & Small Business · published 2026-09-23T13:09:58Z

Canonical: https://digestai.news/story/opiversal-ceo-says-ai-search-reshapes-ecommerce

## Summary

In a MarTech interview, Lucas Tieleman, CEO and co‑founder of Opiversal, explains how AI‑driven search is altering online shopping. He notes that traditional six‑word queries on standard engines have been replaced by average 24‑word, context‑rich questions that include adjectives, use cases, and personal preferences.  

Tieleman says autonomous bots now generate most research traffic, a shift he calls the "reality of agentic shopping," even though they are not yet completing purchases. He argues that marketers should stop chasing a single correct answer and instead test multiple paths, using AI‑native technology to create custom landing pages and structured product feeds. Retailers are urged to feed highly structured data, conversational attributes, and detailed FAQs into AI and advertising platforms to stay discoverable as AI search becomes the primary discovery channel.

## Key points

- Average LLM‑driven queries have grown to roughly 24 words, versus about six words for traditional Google searches.
- Lucas Tieleman says bots now drive most research traffic, shifting focus from impressions to AI‑driven discovery.
- He advises retailers to prioritize highly structured, conversational data and FAQs in AI and ad platforms to remain discoverable.

## Why it matters

Long, natural‑language queries and bot‑driven traffic force retailers to redesign product feeds and content, making AI‑optimized data essential for visibility and sales.

## Sources

1. [AI search is changing ecommerce forever](https://martech.org/ai-search-is-changing-ecommerce-forever) (MarTech, 2026-09-23)

Part of the developing story: [The Invisible Web for AI Agents](https://digestai.news/thread/does-product-page-copy-still-matter-when-ai-agents-read-feeds-and-schema) (3 stories)

## Cite

Digest AI, "Opiversal CEO says AI search reshapes ecommerce", 23 September 2026, https://digestai.news/story/opiversal-ceo-says-ai-search-reshapes-ecommerce

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