# Orange JUICE hires NVIDIA veteran Elias Martinez Cohen as CTO

Digest AI · Business & Funding · published 2026-10-15T16:41:00Z

Canonical: https://digestai.news/story/orange-juice-hires-nvidia-veteran-elias-martinez-cohen-as-cto

## Summary

ORANGE JUICE, a permanent-capital holding company, has appointed Elias Martinez Cohen as its Chief Technology Officer. Cohen brings nearly eight years of experience from NVIDIA, where he led the AI storage platform team for the self-driving program and worked on data pipelines. He also contributed to Twitter Cortex after Madbits was acquired by Twitter in 2014.

The company plans to use Cohen’s expertise to build shared engineering and AI capabilities for its portfolio of small and mid-sized businesses. ORANGE JUICE aims to improve productivity in acquired companies without replacing employees, leveraging a centralized technical team to provide resources that smaller firms might struggle to build independently. This approach aligns with its strategy of holding businesses permanently rather than following traditional private equity exit timelines.

Founded by partners from ego death capital, ORANGE JUICE launched in July 2026 after raising more than $40 million in Series A funding. Investors include Ricardo Salinas and Tim Reynolds. Since its launch, the company has received over 150 acquisition opportunities, primarily in essential services, healthcare, and manufacturing, with target businesses generating between $2 million and $15 million in adjusted EBITDA.

## Key points

- ORANGE JUICE appointed Elias Martinez Cohen, a former NVIDIA AI platform veteran, as Chief Technology Officer.
- The company plans to build shared AI capabilities to improve productivity across its portfolio of acquired small businesses.
- ORANGE JUICE raised over $40 million in Series A funding and has received more than 150 acquisition opportunities since launching in July 2026.

## Why it matters

This hire signals a strategic push to integrate AI infrastructure into small and mid-sized businesses through a holding company model, potentially accelerating AI adoption in sectors that lack in-house technical resources.

## Sources

1. [ORANGE JUICE Appoints Former NVIDIA AI Platform Veteran Elias Martinez Cohen As Chief Technology Officer](https://pulse2.com/orange-juice-appoints-former-nvidia-ai-platform-veteran-elias-martinez-cohen-as-chief-technology-officer) (pulse2.com, 2026-10-15)

## Cite

Digest AI, "Orange JUICE hires NVIDIA veteran Elias Martinez Cohen as CTO", 15 October 2026, https://digestai.news/story/orange-juice-hires-nvidia-veteran-elias-martinez-cohen-as-cto

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