{"version":1,"type":"story","url":"https://digestai.news/story/quartile-becomes-technology-partner-for-advertising-in-chatgpt","json":"https://digestai.news/story/quartile-becomes-technology-partner-for-advertising-in-chatgpt.json","markdown":"https://digestai.news/story/quartile-becomes-technology-partner-for-advertising-in-chatgpt.md","slug":"quartile-becomes-technology-partner-for-advertising-in-chatgpt","headline":"Quartile becomes technology partner for advertising in ChatGPT","summary":"Quartile announced a technology partnership that lets advertisers place ads inside ChatGPT using the company’s existing tools and workflows. The move targets the growing use of conversational AI for product discovery, with ChatGPT reporting more than 1 billion weekly active users. Ads appear as clearly labeled, visually distinct units that do not influence the AI’s responses, aiming to preserve user trust while offering brands a new point of contact.\n\nCEO and co‑founder Daniel Knijnik said the partnership blends Quartile’s automation and data capabilities with its strategic expertise, allowing advertisers to extend their media strategies into conversational channels. Quartile already supports thousands of brands and manages billions of dollars in annual advertising spend across major commerce and digital platforms, and the new channel adds to its portfolio alongside partnerships with Amazon Ads and Walmart Connect.","keyPoints":["Quartile will enable advertisers to run ads in ChatGPT through its existing tools and workflows.","ChatGPT has more than 1 billion weekly active users, according to the release.","Quartile supports thousands of brands and manages billions of dollars in annual advertising spend."],"whyItMatters":"Integrating ads into ChatGPT gives brands a new touchpoint during product discovery, leveraging the platform’s massive user base and extending Quartile’s retail media reach.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["Quartile","Amazon Ads","Walmart Connect","G2","Trustpilot"],"models":[],"people":["Daniel Knijnik"]},"firstPublishedAt":"2026-09-21T03:00:00Z","updatedAt":"2026-09-21T10:22:01Z","sourceCount":2,"hasPrimarySource":false,"sources":[{"outlet":"finance.yahoo.com","title":"Quartile Becomes a Technology Partner Supporting Advertising in ChatGPT","url":"https://finance.yahoo.com/media-advertising/articles/quartile-becomes-technology-partner-supporting-100000643.html","publishedAt":"2026-09-21T03:00:00Z","type":"press","primary":false,"lead":true},{"outlet":"Unite.AI","title":"Quartile Adds ChatGPT Advertising Access as Technology Partner","url":"https://unite.ai/quartile-adds-chatgpt-advertising-access-as-technology-partner","publishedAt":"2026-09-21T10:22:01Z","type":"press","primary":false,"lead":false}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Quartile becomes technology partner for advertising in ChatGPT\", 21 September 2026, https://digestai.news/story/quartile-becomes-technology-partner-for-advertising-in-chatgpt","publisher":"Digest AI","title":"Quartile becomes technology partner for advertising in ChatGPT","datePublished":"2026-09-21T03:00:00Z","url":"https://digestai.news/story/quartile-becomes-technology-partner-for-advertising-in-chatgpt"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}