# Quartile becomes technology partner for advertising in ChatGPT

Digest AI · Marketing & Small Business · published 2026-09-21T03:00:00Z · updated 2026-09-21T10:22:01Z

Canonical: https://digestai.news/story/quartile-becomes-technology-partner-for-advertising-in-chatgpt

## Summary

Quartile announced a technology partnership that lets advertisers place ads inside ChatGPT using the company’s existing tools and workflows. The move targets the growing use of conversational AI for product discovery, with ChatGPT reporting more than 1 billion weekly active users. Ads appear as clearly labeled, visually distinct units that do not influence the AI’s responses, aiming to preserve user trust while offering brands a new point of contact.

CEO and co‑founder Daniel Knijnik said the partnership blends Quartile’s automation and data capabilities with its strategic expertise, allowing advertisers to extend their media strategies into conversational channels. Quartile already supports thousands of brands and manages billions of dollars in annual advertising spend across major commerce and digital platforms, and the new channel adds to its portfolio alongside partnerships with Amazon Ads and Walmart Connect.

## Key points

- Quartile will enable advertisers to run ads in ChatGPT through its existing tools and workflows.
- ChatGPT has more than 1 billion weekly active users, according to the release.
- Quartile supports thousands of brands and manages billions of dollars in annual advertising spend.

## Why it matters

Integrating ads into ChatGPT gives brands a new touchpoint during product discovery, leveraging the platform’s massive user base and extending Quartile’s retail media reach.

## Sources

1. [Quartile Becomes a Technology Partner Supporting Advertising in ChatGPT](https://finance.yahoo.com/media-advertising/articles/quartile-becomes-technology-partner-supporting-100000643.html) (finance.yahoo.com, 2026-09-21)
2. [Quartile Adds ChatGPT Advertising Access as Technology Partner](https://unite.ai/quartile-adds-chatgpt-advertising-access-as-technology-partner) (Unite.AI, 2026-09-21)

## Cite

Digest AI, "Quartile becomes technology partner for advertising in ChatGPT", 21 September 2026, https://digestai.news/story/quartile-becomes-technology-partner-for-advertising-in-chatgpt

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