# Radio exec shares RACE and TCREI prompting frameworks for better ChatGPT results

Digest AI · Marketing & Small Business · published 2026-09-23T02:27:00Z

Canonical: https://digestai.news/story/radio-exec-shares-race-and-tcrei-prompting-frameworks-for-better-chatg

## Summary

A recent CRS360 webinar led by CRB Executive Director RJ Curtis and Stoney Creek Records promotion director Stan Marczewski taught radio professionals how to shape prompts for AI tools such as ChatGPT and Gemini. The session introduced two structures – RACE (Role, Action, Context, Expectation) for idea generation and TCREI (Task, Context, References, Evaluate, Iterate) for turning a single concept into a full on‑air campaign. Marczewski demonstrated the frameworks by expanding a contest idea, “Text Battle: You vs. the City,” into a detailed execution plan, emphasizing the need to test, refine, and repeat prompts.

Attendees received a checklist: define the goal, pick the appropriate framework, draft the prompt, test the output, save successful prompts, and reuse them. Marczewski also argued that AI is a creative partner, not a job threat, and encouraged stations to start small, tinker, and think big. Radio Ink will continue to provide ready‑to‑use prompts for subscribers at $3.33 per month.

## Key points

- RACE framework structures prompts as Role, Action, Context, Expectation for generating radio copy.
- TCREI framework (Task, Context, References, Evaluate, Iterate) refines ideas into full on‑air campaigns.
- Marczewski showed a checklist: define goal, pick framework, draft prompt, test, save, repeat.

## Why it matters

Clear prompt structures let radio promoters extract precise, creative copy from AI tools, saving time and improving campaign quality without needing specialized developers.

## Sources

1. [CRS360: Better AI Prompts For Radio Start With Two Frameworks](https://radioink.com/2026/09/23/crs360-better-ai-prompts-for-radio-start-with-two-frameworks) (radioink.com, 2026-09-23)

## Cite

Digest AI, "Radio exec shares RACE and TCREI prompting frameworks for better ChatGPT results", 23 September 2026, https://digestai.news/story/radio-exec-shares-race-and-tcrei-prompting-frameworks-for-better-chatg

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