# Salesforce agrees to acquire Cresta for $2.7 billion, report says

Digest AI · Business & Funding · published 2026-11-03T01:20:01Z · updated 2026-11-03T01:33:04Z

Canonical: https://digestai.news/story/salesforce-agrees-to-acquire-cresta-for-2-7-billion-report-says

## Summary

Salesforce has announced plans to acquire Cresta, a nine-year-old provider of AI-powered contact center automation software. According to a report by The Information citing a source familiar with the deal, Salesforce agreed to pay $2.7 billion for the company.

The purchase marks an extension of Salesforce's recent acquisition spree as it expands its AI features for customer service and enterprise workflows. Neither company has publicly disclosed the financial terms of the transaction on the record.

## Key points

- Salesforce announced plans to acquire contact center AI startup Cresta.
- A source cited by The Information says Salesforce agreed to pay $2.7 billion.
- Cresta is a nine-year-old company focused on AI-powered contact center automation.

## Why it matters

A $2.7 billion acquisition highlights Salesforce's aggressive push to dominate AI-driven customer service automation, strengthening its enterprise software stack against rivals.

## Sources

1. [Salesforce announces plans to acquire Cresta, a provider of AI-powered contact center automation software; source: Salesforce agreed to pay $2.7B for Cresta](https://theinformation.com/briefings/exclusive-salesforce-acquires-startup-cresta-2-7-billion) (theinformation.com, 2026-11-03)
2. [Salesforce Agrees to Buy Cresta for Voice-Led Customer Service AI](https://unite.ai/salesforce-agrees-to-buy-cresta-for-voice-led-customer-service-ai) (Unite.AI, 2026-11-03)

## Cite

Digest AI, "Salesforce agrees to acquire Cresta for $2.7 billion, report says", 3 November 2026, https://digestai.news/story/salesforce-agrees-to-acquire-cresta-for-2-7-billion-report-says

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