# Schiffmann plans new Friend era with shared personalities

Digest AI · Marketing & Small Business · published 2026-10-14T11:00:00Z

Canonical: https://digestai.news/story/schiffmann-plans-new-friend-era-with-shared-personalities

## Summary

Avi Schiffmann, the creator of the AI chatbot pendant Friend, has announced a shift in its personality model. The updated version will feature a single shared personality across all users, rather than unique ones for each individual user as seen in the previous iteration. This change comes after initial criticism that the original Friend was too blunt and lacked depth. Schiffmann claims this new approach will make the chatbot more engaging and consistent.

## Key points

- Schiffmann plans to update Friend with a shared personality model
- Previous versions featured unique personalities for each user
- Criticism of previous version included being too blunt

## Why it matters

This change could improve the overall experience of users by making the chatbot more consistent and engaging, addressing concerns raised in earlier iterations.

## Sources

1. [My Friend Has No Soul](https://wired.com/story/my-friend-has-no-soul) (Wired AI, 2026-10-14)

## Cite

Digest AI, "Schiffmann plans new Friend era with shared personalities", 14 October 2026, https://digestai.news/story/schiffmann-plans-new-friend-era-with-shared-personalities

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