{"version":1,"type":"story","url":"https://digestai.news/story/scrunch-versus-peec-ai-features-pricing-and-governance-for-aeo-teams","json":"https://digestai.news/story/scrunch-versus-peec-ai-features-pricing-and-governance-for-aeo-teams.json","markdown":"https://digestai.news/story/scrunch-versus-peec-ai-features-pricing-and-governance-for-aeo-teams.md","slug":"scrunch-versus-peec-ai-features-pricing-and-governance-for-aeo-teams","headline":"Scrunch versus Peec AI: features, pricing and governance for AEO teams","summary":"Scrunch and Peec AI are both AI answer‑engine (AEO) monitoring platforms, but they differ in scope, accessibility and governance. Scrunch’s Starter plan costs $300 per month (or $250 annually) for three seats, 350 custom prompts, 1,000 industry prompts and five page audits, while its Growth tier is $500 per month ($417 annually) with five seats and ten audits. Enterprise pricing is custom and adds SOC 2 Type II certification, SAML/OIDC SSO, API access and a nine‑engine list that includes Claude, Gemini, Meta AI and Grok. Peec AI’s Starter tier is about $95 per month, unlimited seats, 50 prompts and six default engines (ChatGPT, Perplexity, Gemini, Copilot, AI Overviews, AI Mode). Its Pro and Advanced plans rise to $245 and $495 per month, adding more prompts, multi‑country tracking and a Looker Studio connector; Enterprise also offers up to 13 LLMs. Peec AI is pursuing SOC 2 certification but has not achieved it yet.\n\nFeature‑wise, Scrunch bundles a full workflow stack with a Deep AI Audit, persona‑based prompt segmentation and the Agent Experience Platform (AXP) that serves AI‑optimized content at the CDN layer. Peec AI focuses on self‑serve setup, unlimited seats, detailed citation analytics, source classification and the Actions feature for earned‑media guidance, but it lacks page‑level audits and agentic delivery. The choice hinges on team maturity: early teams may favor Peec AI’s low‑cost, unlimited‑seat model, while mature, security‑conscious teams may need Scrunch’s SOC 2 compliance, audit capabilities and AXP.","keyPoints":["Scrunch Starter $300/mo (or $250/mo annual) with 3 seats, 350 custom prompts, 5 page audits; Enterprise adds SOC 2, SSO, API.","Peec AI Starter ~$95/mo unlimited seats, 50 prompts, six engines, citation analytics; SOC 2 certification still pending.","Scrunch offers page‑level AI audit and agentic content delivery via AXP; Peec AI provides deep citation source classification and Looker Studio integration but no audit."],"whyItMatters":"The platform you pick determines how marketers track AI‑generated brand visibility, meet security requirements, and allocate resources between on‑site fixes and off‑site PR, directly impacting SEO and outreach effectiveness.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["Scrunch","Peec AI","HubSpot","OpenAI","Google","Microsoft"],"models":["ChatGPT","Claude","Gemini","Perplexity","Microsoft Copilot","Grok"],"people":[]},"firstPublishedAt":"2026-09-22T16:30:04Z","updatedAt":"2026-09-22T16:30:04Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"HubSpot Marketing Blog","title":"Scrunch vs. Peec AI: Choosing the right AEO tool","url":"https://blog.hubspot.com/marketing/scrunch-vs-peec-ai","publishedAt":"2026-09-22T16:30:04Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Scrunch versus Peec AI: features, pricing and governance for AEO teams\", 22 September 2026, https://digestai.news/story/scrunch-versus-peec-ai-features-pricing-and-governance-for-aeo-teams","publisher":"Digest AI","title":"Scrunch versus Peec AI: features, pricing and governance for AEO teams","datePublished":"2026-09-22T16:30:04Z","url":"https://digestai.news/story/scrunch-versus-peec-ai-features-pricing-and-governance-for-aeo-teams"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}