# Semrush and Moz compared on pricing, keyword data, and AI search features

Digest AI · Marketing & Small Business · published 2026-10-21T19:15:00Z

Canonical: https://digestai.news/story/semrush-and-moz-compared-on-pricing-keyword-data-and-ai-search-feature

## Summary

Semrush and Moz both offer SEO and AI‑search capabilities, but they differ in data depth, pricing, and workflow breadth. Semrush’s keyword database holds over 29.2 billion keywords across 142 markets and a 317 million‑plus AI‑prompt library, with daily updates for keywords and prompts. Its plans start at $139.95 per month for SEO only and $199 per month for combined SEO and AI visibility. Moz Pro Standard includes SEO and AI visibility for $99 per month, with a 1.25 billion‑keyword suggestion set, a 45.5 trillion‑link index, and weekly AI‑prompt tracking (150 prompts). Moz’s crawl allowance reaches 400 K pages per month, compared with Semrush’s 100 K on the starter tier.

The guide illustrates each platform with real‑world use cases. Semrush’s workflow let the author trace a traffic dip for amerisleep.com, view AI prompts tied to a page, and generate an SEO brief in minutes. Moz’s Link Intersect tool helps identify backlink opportunities by comparing competitor link profiles and sorting by Domain Authority. Both platforms also sell add‑on toolkits for advertising, social, local, and digital PR, though Semrush bundles many of these into higher‑tier plans.

Choosing between them hinges on scope: teams needing deep keyword research, daily tracking, and cross‑channel marketing may favor Semrush, while those focused on backlink analysis, larger crawl limits, and a lower entry price may prefer Moz.

## Key points

- Semrush’s keyword database exceeds 29.2 billion items; Moz offers about 1.25 billion suggestions.
- Daily keyword and AI‑prompt updates start at $199 per month for Semrush; Moz updates weekly at $99 per month.
- Moz’s backlink index lists 45.5 trillion links across 1 billion domains, slightly larger than Semrush’s 43 trillion.

## Why it matters

The comparison shows how AI‑enhanced SEO tools vary in data volume and update frequency, influencing marketers’ ability to capture AI‑search opportunities.

## Sources

1. [Semrush vs. Moz: Which is better in 2026?](https://semrush.com/blog/semrush-vs-moz) (Semrush Blog, 2026-10-21)

Part of the developing story: [Semrush Claude Partnership And Moz Competition](https://digestai.news/thread/semrush-and-claude-combine-for-seo-audits-with-actionable-fixes) (2 stories)

## Cite

Digest AI, "Semrush and Moz compared on pricing, keyword data, and AI search features", 21 October 2026, https://digestai.news/story/semrush-and-moz-compared-on-pricing-keyword-data-and-ai-search-feature

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