# Shopify adds agentic payments with Meta's Muse AI agent

Digest AI · Marketing & Small Business · published 2026-09-18T12:47:00Z

Canonical: https://digestai.news/story/shopify-adds-agentic-payments-with-meta-s-muse-ai-agent

## Summary

Shopify announced a partnership with Meta’s Muse AI agent to provide agentic payments and checkout on its platform. The Muse "Business in a Box" assistant can scan Shopify’s catalog, match shopper prompts to products, and complete purchases through the Universal Commerce Protocol, a Google‑affiliated set of standards that works with agents such as Perplexity, Gemini and ChatGPT. Meta did not comment on the deal.

Shopify’s vice‑president of product, Rohit Mishra, said the agents have more context and can act end‑to‑end without human challenges. The move follows earlier collaborations with Stripe and OpenAI that let Shopify’s Instant Checkout appear inside ChatGPT, linking roughly one million merchants to conversational "buy buttons". In Q2, Shopify reported $116 billion gross merchandise volume, a 32% rise, with Shopify Payments covering 68% of that volume, 75% of Shop Pay users returning within a year, and average orders about 16% higher than non‑Shop Pay orders.

## Key points

- Shopify partnered with Meta's Muse AI agent to enable agentic payments and checkout via the Universal Commerce Protocol.
- Shopify Q2 GMV reached $116 billion, up 32%, with Shopify Payments covering 68% of GMV.
- Shopify’s Shop Pay sees 75% repeat usage and average order value about 16% higher than non‑Shop Pay orders.

## Why it matters

Agentic commerce lets merchants sell through AI assistants without human steps, potentially boosting conversion and reducing abandonment, while giving Shopify a larger share of payments and data.

## Sources

1. [How Shopify and Meta are diving deeper into banking](https://americanbanker.com/payments/news/shopify-adds-meta-muse-to-agentic-ai-strategy) (americanbanker.com, 2026-09-18)

Part of the developing story: [AI Marketing and Agentic Commerce Saga](https://digestai.news/thread/google-expands-agentic-commerce-tools-for-holiday-retail) (3 stories)

## Cite

Digest AI, "Shopify adds agentic payments with Meta's Muse AI agent", 18 September 2026, https://digestai.news/story/shopify-adds-agentic-payments-with-meta-s-muse-ai-agent

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