{"version":1,"type":"story","url":"https://digestai.news/story/shopify-lets-merchants-hide-compare-at-prices-from-ai-agents","json":"https://digestai.news/story/shopify-lets-merchants-hide-compare-at-prices-from-ai-agents.json","markdown":"https://digestai.news/story/shopify-lets-merchants-hide-compare-at-prices-from-ai-agents.md","slug":"shopify-lets-merchants-hide-compare-at-prices-from-ai-agents","headline":"Shopify lets merchants hide compare-at prices from AI agents","summary":"Shopify now lets store owners control whether AI shopping agents see their **compare-at prices**—the original price before a discount—through Shopify Catalog. Previously, agents only saw the current sale price, not the marked-down price context. Merchants can toggle this setting in their admin under the *Compare-at* section, giving them more control over how discounts appear to AI shoppers.\n\nThe change applies to AI agents that read data from Shopify Catalog, which powers automated shopping tools. Shopify’s help docs explain how catalog mapping works, but the toggle itself is optional. The update does not affect how prices appear on storefronts or to human customers.","keyPoints":["Shopify now shares compare-at prices with AI shopping agents by default, via Shopify Catalog","Merchants can disable this in admin under the *Compare-at* section, per product or globally","No cost or new plan required: the toggle is part of existing Shopify Catalog settings"],"whyItMatters":"Merchants can now decide whether AI agents highlight discounts or show original prices, affecting how promotions appear in automated shopping tools.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["Shopify"],"models":[],"people":[]},"firstPublishedAt":"2026-10-09T17:05:00Z","updatedAt":"2026-10-09T17:05:00Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"Shopify Changelog","title":"Compare-at prices now shared to agentic channels","url":"https://changelog.shopify.com/posts/compare-at-prices-now-displayed-to-agentic-channels","publishedAt":"2026-10-09T17:05:00Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Shopify lets merchants hide compare-at prices from AI agents\", 9 October 2026, https://digestai.news/story/shopify-lets-merchants-hide-compare-at-prices-from-ai-agents","publisher":"Digest AI","title":"Shopify lets merchants hide compare-at prices from AI agents","datePublished":"2026-10-09T17:05:00Z","url":"https://digestai.news/story/shopify-lets-merchants-hide-compare-at-prices-from-ai-agents"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}