{"version":1,"type":"story","url":"https://digestai.news/story/somantra-launches-ai-search-visibility-metrics-for-chatgpt-google-ai-o","json":"https://digestai.news/story/somantra-launches-ai-search-visibility-metrics-for-chatgpt-google-ai-o.json","markdown":"https://digestai.news/story/somantra-launches-ai-search-visibility-metrics-for-chatgpt-google-ai-o.md","slug":"somantra-launches-ai-search-visibility-metrics-for-chatgpt-google-ai-o","headline":"Somantra launches AI search visibility metrics for ChatGPT, Google AI Overviews","summary":"Somantra introduced an **Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) metrics suite** to track how AI search engines like ChatGPT, Google AI Overviews, Claude, and Perplexity recommend brands—not just mention them. The tool measures **Brand Mindshare Score** (share of voice and citation), **Brand Consideration Score** (competitor positioning), and **Brand Engagement Score** (multi-turn conversation depth). These scores address gaps in traditional citation counts, which ignore sentiment, query sensitivity, and conversational context.\n\nSomantra’s own **perturbation testing** on 4,445 ChatGPT responses and 135 matched query pairs in the Australian insurance category showed single-word query changes can shift AI recommendations. The company claims its metrics help brands like **Rentomojo**, an Indian furniture and appliance rental platform, identify buyer-intent conversations where their brand is recommended or overlooked. Rentomojo uses the scores to refine its **AEO/GEO strategy**, focusing on granular query-level insights and competitor comparisons. Access requires brands to share product details, and Somantra builds query sets from real consumer behavior, simulating **15,000+ customer conversation paths** per brand for its free audit.","keyPoints":["Somantra’s AEO/GEO metrics track AI search recommendations beyond mere citations, using Brand Mindshare, Consideration, and Engagement scores","Perturbation testing on 4,445 ChatGPT responses showed query tweaks can alter AI brand recommendations","Rentomojo uses the tool to refine its AI search strategy, analyzing category-specific buyer-intent conversations"],"whyItMatters":"Brands now have measurable insights into whether AI assistants actively recommend them or just mention them, addressing a critical gap in traditional SEO tools. This could shift how companies optimize for AI-driven discovery, especially in high-consideration sectors like finance and insurance.","category":{"slug":"marketing","name":"Marketing & Small Business","url":"https://digestai.news/category/marketing"},"entities":{"companies":["Somantra","Rentomojo"],"models":[],"people":["Arun Prasad","Dhruv Wahal"]},"firstPublishedAt":"2026-09-28T16:59:00Z","updatedAt":"2026-09-28T16:59:00Z","sourceCount":1,"hasPrimarySource":false,"sources":[{"outlet":"manilatimes.net","title":"New AI Search Visibility Metrics for ChatGPT, Google AI Overviews, Claude, Gemini and Perplexity Launched - Somantra Sets Industry Standard for AEO and GEO Metrics Suite With","url":"https://manilatimes.net/2026/09/29/tmt-newswire/globenewswire/new-ai-search-visibility-metrics-for-chatgpt-google-ai-overviews-claude-gemini-and-perplexity-launched-somantra-sets-industry-standard-for-aeo-and-geo-metrics-suite-with-brand-mindshare-brand-consideration-and-brand-engagement-scores/2434721","publishedAt":"2026-09-28T16:59:00Z","type":"press","primary":false,"lead":true}],"sourceNotes":null,"discussions":[],"thread":null,"cite":{"text":"Digest AI, \"Somantra launches AI search visibility metrics for ChatGPT, Google AI Overviews\", 28 September 2026, https://digestai.news/story/somantra-launches-ai-search-visibility-metrics-for-chatgpt-google-ai-o","publisher":"Digest AI","title":"Somantra launches AI search visibility metrics for ChatGPT, Google AI Overviews","datePublished":"2026-09-28T16:59:00Z","url":"https://digestai.news/story/somantra-launches-ai-search-visibility-metrics-for-chatgpt-google-ai-o"},"generatedBy":"Written by Digest AI's editorial model from the linked sources; the sources are the record.","license":"Headlines, digests and key points are written by Digest AI and may be quoted with a link to the story page. Linked articles belong to their publishers. Terms: https://digestai.news/terms#reuse"}