# Somantra launches AI search visibility metrics for ChatGPT, Google AI Overviews

Digest AI · Marketing & Small Business · published 2026-09-28T16:59:00Z

Canonical: https://digestai.news/story/somantra-launches-ai-search-visibility-metrics-for-chatgpt-google-ai-o

## Summary

Somantra introduced an **Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) metrics suite** to track how AI search engines like ChatGPT, Google AI Overviews, Claude, and Perplexity recommend brands—not just mention them. The tool measures **Brand Mindshare Score** (share of voice and citation), **Brand Consideration Score** (competitor positioning), and **Brand Engagement Score** (multi-turn conversation depth). These scores address gaps in traditional citation counts, which ignore sentiment, query sensitivity, and conversational context.

Somantra’s own **perturbation testing** on 4,445 ChatGPT responses and 135 matched query pairs in the Australian insurance category showed single-word query changes can shift AI recommendations. The company claims its metrics help brands like **Rentomojo**, an Indian furniture and appliance rental platform, identify buyer-intent conversations where their brand is recommended or overlooked. Rentomojo uses the scores to refine its **AEO/GEO strategy**, focusing on granular query-level insights and competitor comparisons. Access requires brands to share product details, and Somantra builds query sets from real consumer behavior, simulating **15,000+ customer conversation paths** per brand for its free audit.

## Key points

- Somantra’s AEO/GEO metrics track AI search recommendations beyond mere citations, using Brand Mindshare, Consideration, and Engagement scores
- Perturbation testing on 4,445 ChatGPT responses showed query tweaks can alter AI brand recommendations
- Rentomojo uses the tool to refine its AI search strategy, analyzing category-specific buyer-intent conversations

## Why it matters

Brands now have measurable insights into whether AI assistants actively recommend them or just mention them, addressing a critical gap in traditional SEO tools. This could shift how companies optimize for AI-driven discovery, especially in high-consideration sectors like finance and insurance.

## Sources

1. [New AI Search Visibility Metrics for ChatGPT, Google AI Overviews, Claude, Gemini and Perplexity Launched - Somantra Sets Industry Standard for AEO and GEO Metrics Suite With](https://manilatimes.net/2026/09/29/tmt-newswire/globenewswire/new-ai-search-visibility-metrics-for-chatgpt-google-ai-overviews-claude-gemini-and-perplexity-launched-somantra-sets-industry-standard-for-aeo-and-geo-metrics-suite-with-brand-mindshare-brand-consideration-and-brand-engagement-scores/2434721) (manilatimes.net, 2026-09-28)

## Cite

Digest AI, "Somantra launches AI search visibility metrics for ChatGPT, Google AI Overviews", 28 September 2026, https://digestai.news/story/somantra-launches-ai-search-visibility-metrics-for-chatgpt-google-ai-o

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