# Sterling Stock Picker launches AI portfolio builder with $59.99 lifetime subscription

Digest AI · Marketing & Small Business · published 2026-09-22T02:59:00Z

Canonical: https://digestai.news/story/sterling-stock-picker-launches-ai-portfolio-builder-with-59-99-lifetim

## Summary

Sterling Stock Picker (SSP) offers an AI‑driven platform that performs financial, technical and risk analysis on individual stocks and returns a simple buy, sell, hold or avoid signal. The service also includes a Done‑for‑You Portfolio Builder that assembles a diversified portfolio matched to a user’s risk profile after a five‑minute questionnaire. 

Finley, an AI financial coach powered by OpenAI, lets users ask portfolio and market questions and receive plain‑English answers using real‑time market data, along with educational and strategy support. SSP runs in modern web browsers and on iOS 13+ and Android 5.0+ apps. The company is promoting a limited‑time lifetime subscription for $59.99 (regular $399) through StackSocial, after winning Best SaaS Product for Financial Services in 2022 and 2023 and being a finalist in 2024.

## Key points

- Sterling Stock Picker’s AI analyzes financial, technical and risk data to give buy, sell, hold or avoid signals.
- Finley, an OpenAI‑powered coach, answers portfolio questions with real‑time market data after a five‑minute risk questionnaire.
- Lifetime subscription is offered for $59.99 (regular $399) via StackSocial; product runs on web, iOS 13+ and Android 5.0+.

## Why it matters

AI‑driven portfolio analysis lowers the barrier for individuals and small businesses to make data‑backed investment decisions, potentially increasing market participation.

## Sources

1. [Your Investments Should Have a Strategy—the AI Behind ChatGPT Can Take on Your Stock Portfolio](https://entrepreneur.com/side-hustle/how-to-make-money/your-investments-should-have-a-strategy-the-ai-behind-chatgpt-can-take-on-your-stock-portfolio) (entrepreneur.com, 2026-09-22)

## Cite

Digest AI, "Sterling Stock Picker launches AI portfolio builder with $59.99 lifetime subscription", 22 September 2026, https://digestai.news/story/sterling-stock-picker-launches-ai-portfolio-builder-with-59-99-lifetim

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